Focusing On Your Core Consumer - Purse Strings

What this episode covers

Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 34 minutes long.

When was this Purse Strings episode published?

This episode was published on May 25, 2010.

What is this episode about?

Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.