EPISODE · May 25, 2010 · 34 MIN
Focusing On Your Core Consumer
from Purse Strings · host WMR.FM
Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.
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Focusing On Your Core Consumer
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This episode was published on May 25, 2010.
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