Folge #1: Storytelling

from EGGER & LERCH Talk · host EGGER & LERCH

In Folge 1 des Corporate Media Café plaudern Maya McKechneay und Ulrike Moser-Wegscheider über die Bedeutung von Storytelling im Corporate Publishing. Sie beleuchten, wie Geschichten emotionale Bindungen schaffen, Informationen verständlicher machen und die Zielgruppen ansprechen. Kapitel 00:00 Einführung in Storytelling 01:55 Die Bedeutung von Geschichten 03:57 Erfolgsstories im Storytelling 07:05 Archetypen und Heldenreisen 08:20 Zielgruppen und Storytelling 10:16 Abschluss und Ausblick

Episode metadata supplied by the publisher feed · Published Jul 22, 2025

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Folge #1: Storytelling

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