PODCAST · education
EGGER & LERCH Talk
by EGGER & LERCH
Wissenswertes rund um Unternehmenskommunikation
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Folge #1: Storytelling
In Folge 1 des Corporate Media Café plaudern Maya McKechneay und Ulrike Moser-Wegscheider über die Bedeutung von Storytelling im Corporate Publishing. Sie beleuchten, wie Geschichten emotionale Bindungen schaffen, Informationen verständlicher machen und die Zielgruppen ansprechen. Kapitel 00:00 Einführung in Storytelling 01:55 Die Bedeutung von Geschichten 03:57 Erfolgsstories im Storytelling 07:05 Archetypen und Heldenreisen 08:20 Zielgruppen und Storytelling 10:16 Abschluss und Ausblick
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ABOUT THIS SHOW
Wissenswertes rund um Unternehmenskommunikation
HOSTED BY
EGGER & LERCH
CATEGORIES
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Wissenswertes rund um Unternehmenskommunikation
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