EPISODE · Jun 13, 2023 · 13 MIN
Folge 2: Was Omnichannel leisten kann: Erhöhung der mentalen Verfügbarkeit
from PM—Report Podcast · host PM-Report
Es geht um das Warum des Omnichannel Marketings. Denn wirkungsvolle Omnichannel-Kommunikationsmaßnahmen tragen maßgeblich dazu bei, die mentale Verfügbarkeit eines Produktes bei den Zielgruppen zum Zeitpunkt der Verschreibungsentscheidung zu steigern.
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Folge 2: Was Omnichannel leisten kann: Erhöhung der mentalen Verfügbarkeit
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