Folge 5: Warum Segmentierung und Targeting zur Wirksamkeit der Kommunikation beitragen

Der nächste Schritt ist die Zielgruppenklarheit. Dafür braucht es die Segmentierung und Targeting. Uwe Spitzmüller erklärt uns, was hinter diesen beiden Begriffen steckt und warum das wichtig ist, um die Wirksamkeit der Kommunikation zu steigern.

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