Folge 78: New Business Modelle Pharma Sales

Kurz nachgefragt bei Kathleen Rieser (CEO, good healthcare group), die im PM—Report-Podcast über neue Geschäftsmodelle spricht, die auf Partnerschaften und geteilte Verantwortung setzen. Denn  Kostendruck, Patentabläufe und ein schwieriger Zugang zu Ärzten erhöhen den Druck auf Pharmaunternehmen.

Episode metadata supplied by the publisher feed · Published Sep 23, 2025

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Folge 78: New Business Modelle Pharma Sales

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