Folge 86: Health Claims & Gen Z: Wie authentisches Storytelling im Pharma-Marketing funktioniert

Junge Zielgruppen ticken anders: Wie Health Claims, Emotion und Authentizität im Pharma-Marketing zusammenpassen – und was Gen Z wirklich anspricht.

Episode metadata supplied by the publisher feed · Published Feb 5, 2026

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Folge 86: Health Claims & Gen Z: Wie authentisches Storytelling im Pharma-Marketing funktioniert

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