Folge 87: Verhaltenspsychologie im Pharmamarketing

Warum viele Pharma-Kampagnen trotz starker Evidenz nicht wirken: Im Podcast-Gespräch erklärt Alexandra Mertz von Spirit Link, weshalb Aufmerksamkeit allein keine Verhaltensänderung erzeugt, und warum Brandmanager Entscheidungsprozesse vereinfachen statt Botschaften überfrachten sollten.

Episode metadata supplied by the publisher feed · Published Feb 26, 2026

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Folge 87: Verhaltenspsychologie im Pharmamarketing

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