Followers - quantity vs quality

We have all seen the accounts with HUGE numbers. And.. we’ve seen some with not so huge numbers. Is there a benefit? I’ve been running a program called Contentology over the past month (daily content prompts) and the results most people see when they post something non-business related daily is insane! The engagement that they have on their pages is nuts. Their income increases. They all benefit. And they don’t have huge numbers. So how do you go about doing this and maximising what you’ve got? Post your content with a 70/30 content split: Business : Personal content. And make sure people know how to buy from you!!!! 20% of your posts/content should be selling!!! Enjoy the replay and if you have any questions let me know!