Following 'Best Practice' is KILLING Your B2B Podcast!

Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing.Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that "best practice" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on a show that isn't their own.It'll make you brilliant at being average. And a brilliantly average podcast doesn't pay your mortgage.So what do we do instead? Ah, well, that's what this episode is for.Chapters 00:00 Cold open: the moral of the story - a satnav that drove a man into a lake 02:37 Best practice is the satnav voice of the whole industry 03:02 You don't want an average podcast 03:55 That confident "2.5 million downloads" voice online 04:25 The real problem: optimising for the wrong thing 04:43 Your podcast's job — move the buyers you already have 04:53 A dashboard number is not a payment-link click 05:01 How best practice homogenises your show into noise 05:32 Technically excellent, but ultimately forgettable 05:51 Content pillars are the illusion of strategy 06:10 Why "best practice as wisdom" is slightly lethal 06:57 "Publish weekly": cadence is a production metric 07:11 "Grow your audience": 12,000 wrong listeners vs 12 buyers 07:41 "Keep it short": B2B buying is high consideration 08:11 "Hook them in 15 seconds": imported from retention farming 09:09 "Book big-name guests": their audience isn't your buyer 10:03 "Repurpose everything": thinner effort, decontextualised noise 10:41 Best practice isn't wrong — it's premature 11:01 The only question that matters: what's your podcast's job? 11:49 Define the job and best practice writes itself 13:09 How the Podknows Diagnostic sets your destination 13:40 Founder FAQ: "No video means it's not a real podcast?" 16:28 Quick tip: check Apple & Spotify - here's why Take the next step B2B Podcast Growth Diagnostic → https://podknows.co.uk/diagnostic Podcast Audits → https://podknows.co.uk/audits Podknows Website → https://podknows.co.ukWatch more episodes of B2B Podcasting Insights → https://podknows.co.uk/b2bpi