Food Is The Story: Dana Harary

Dana Harary is the Co-founder and CMO of SoCo Tahini, a partnership between Israelis and Palestinians joined by a mutual love of tahini and a desire to create positive change for communities in conflict. She is an experienced marketing specialist with a track record leading complex projects in various packed food brands and categories. Previously, Dana held management roles at Nestlé, Of Tov, VPG, and more. She earned a bachelor's degree in business, management, marketing, and law from Reichman University. In this episode… Tired of eating plain food and snacks? Where can you find something healthy and delicious to substitute your regular butter? In search of tasteful and nutritious tahini in US markets, self-confessed tahini lover Dana Harary was disappointed with the lack of options. That's when she set out on a mission to make her favorite tahini from Israel available in the US market. She now shares her entrepreneurial journey producing healthy, ready-to-be-dipped, dressed, squeezed, and drizzled tahini. On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Dana Harary, Co-founder and CMO of SoCo Tahini, about the journey of creating nutritious and tasteful tahini. Dana talks about the genesis of SoCo Tahini, unique ways to incorporate tahini into your meals, SoCo's successful marketing strategies, and its plans to foster healthy change in kitchens — and greater communities.