EPISODE · Apr 8, 2026 · 21 MIN
Football Is Losing Gambling Sponsors… What Happens Next? | Ep. 747
from iGaming Daily · host SBC Media
Gambling sponsorship in football is changing… and the impact could be huge.In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 👉 Who loses the most money 👉 Why some clubs could struggle to replace sponsors 👉 The rise of crypto, forex, and “alternative” partners 👉 And whether football is just swapping one problem for another🎧 In this episode: Which Premier League clubs are most exposed to sponsorship losses Why gambling brands dominated football sponsorship for years What replaces gambling sponsors (crypto, trading, finance?) The risk of unregulated brands taking over How sponsorship is shifting from shirts to smarter activations Why marketing strategy in football is entering a new era 💡 Key takeaway: This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast
What this episode covers
Gambling sponsorship in football is changing… and the impact could be huge.In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 👉 Who loses the most money 👉 Why some clubs could struggle to replace sponsors 👉 The rise of crypto, forex, and “alternative” partners 👉 And whether football is just swapping one problem for another🎧 In this episode: Which Premier League clubs are most exposed to sponsorship losses Why gambling brands dominated football sponsorship for years What replaces gambling sponsors (crypto, trading, finance?) The risk of unregulated brands taking over How sponsorship is shifting from shirts to smarter activations Why marketing strategy in football is entering a new era 💡 Key takeaway: This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast
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Football Is Losing Gambling Sponsors… What Happens Next? | Ep. 747
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