For the First Time in History Bots Are the Majority of Internet Traffic and Most Marketers Are Still Writing for Humans (AI News)

Andrew Miles Davis covers a week of news that includes a genuinely historic internet milestone, with a cybersecurity report confirming that automated bot traffic has for the first time surpassed human traffic online, with AI crawlers growing eight times faster than human web activity in the past year alone. He connects this directly to what it means for content creators and marketers who are still writing purely for human audiences. He also covers FIFA's AI-enabled World Cup ball that tracks position, spin, and speed hundreds of times per second to assist with offside decisions in real time, ChatGPT hitting one billion monthly active users faster than any consumer app in history, Anthropic filing for an IPO with a valuation approaching one trillion dollars, Meta's employee tracking programme facing a petition from over a thousand staff and resulting in a 30-minute personal pause as the compromise, and Martin Scorsese joining a generative AI firm as an advisor and describing the technology as creatively freeing to widespread backlash from the industry. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.