EPISODE · Nov 15, 2023 · 33 MIN
Forbes BrandVoice #074 - Jak se vyplatí influencer? Manufaktura a Shopaholic Nicol o spolupráci
from Forbes Byznys · host Forbes Česko
Český kosmetický lovebrand Manufaktura se rozhodl vykročit ze své tradiční cílové skupiny. Aby se kromě třicátnic a čtyřicátnic dostal i k mladším, vsadil na spolupráci s influencerkou Shopaholic Nicol. „Věděli jsme, že do naší propagace chceme zapojit primárně instagramového influencera. Spoluprací jsme chtěli oslovit mladší cílovou skupinu a potenciální zákaznice, které by nás jinak nemusely znát. A Instagram nám k tomu přišel ideální,“ vysvětluje Barbora Čechová, kreativní ředitelka Manufaktury.
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Forbes BrandVoice #074 - Jak se vyplatí influencer? Manufaktura a Shopaholic Nicol o spolupráci
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