Forbes Byznys #283 - Než řešit cenu bobů, raději jsme koupili plantáž, říká spolumajitel čokoládovny

from Forbes Byznys · host Forbes Česko

Je sladká, je voňavá a v poslední době hlavně drahá. Cena čokolády šplhá vzhůru a někteří výrobci už začali zmenšovat její balení a ubírat na gramáži. Petr Kovařík z pražské firmy Steiner & Kovarik takovou cestou jít nechce, přesto i on musel reagovat na zvyšující se ceny kakaových bobů. Ty se před covidem pohybovaly kolem osmi dolarů za kilogram, teď jsou na dvanácti dolarech. Aby nebyli závislí na cizích pěstitelích, koupili si vlastní plantáž. V Bolívii. Jak dlouho trvalo naučit Čechy jíst kvalitní čokoládu? Jaké příchutě mají nejraději? Co si myslí o Dubajské čokoládě? A proč ji nikdy v pražské čokoládovně vyrábět nebudou? Nejen tyto odpovědi najdete v dalším díle Byznys Forbes podcastu.

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Forbes Byznys #283 - Než řešit cenu bobů, raději jsme koupili plantáž, říká spolumajitel čokoládovny

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