Forbes Columnist Unveils CRM Success Secrets and AI's Role in Transforming Sales

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too. Ted Wolf and guest Gene Marks (President of the Marks Group PC and Columnist at Philadelphia Media Network, The Hill, Guardian News & Media, Fox Business Network, Entrepreneur Media, Inc. Magazine, Accounting Today, and Forbes, amongst many others) discuss Gene's experiences as an entrepreneur and small business owner, the many characteristics of successful CRM system implementations, cautionary tales of unsuccessful CRM system implementations, how to successfully outsource work to a trusted vendor, the impact of Artificial Intelligence (AI) on sales and customer relationship management, and the future of work, plus many more noteworthy topics. ABOUT GENE MARKS: Gene Marks is a nationally recognized business columnist, author, and technology consultant with over three decades of experience helping small and medium-sized businesses thrive. As the founder and president of The Marks Group, a highly successful technology consulting firm, Gene specializes in customer relationship management (CRM) systems and strategic tech solutions. A prolific writer, Gene contributes to leading publications like Forbes, The Hill, Entrepreneur Magazine, and The Philadelphia Inquirer, offering expert insights on business management, public policy, and emerging technologies. With five best-selling books on business management, including In God We Trust, Everyone Else Pays Cash, Gene has become a trusted voice for business leaders seeking practical advice and strategies for growth. Gene’s expertise has been featured on platforms like MSNBC, Fox News, and SiriusXM’s Wharton Business Channel, where he discusses critical issues like AI, taxes, and labor trends. Drawing from his years at KPMG and his dynamic career as a keynote speaker, Gene delivers actionable insights that empower organizations to adapt and succeed in an ever-evolving business landscape. Learn more about Gene Marks at genemarks.com. Connect with Gene on LinkedIn: linkedin.com/in/genemarks. ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/. PODCAST LINKS: - Subscribe on YouTube: https://www.youtube.com/@implementorspod - Podcast Homepage: https://www.guidewise.io/podcast - Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1 - Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738 - Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementors SOCIAL: - YouTube: https://www.youtube.com/@implementorspod - LinkedIn: https://www.linkedin.com/company/implementorspod/ - Twitter: https://twitter.com/implementorspod - Facebook: https://www.facebook.com/implementorspod - Instagram: https://www.instagram.com/implementorspod/ - Instagram: https://www.instagram.com/implementorspod/ CONTACT: - To take charge of change, please visit us at https://www.guidewise.io/ or email us as [email protected]. - To share your implementation insights with our audience, please reach out to [email protected].