Ford Goodman, Founder of For The Song Charitable Fund

My Guest, Ford Goodman, a founder of For The Song Charitable Fund is helping us find music we didn’t know we loved! They fund nationally-touring musicians’ visits to our Northern Nevada and Lake Tahoe communities. Touring is an integral part of a musician’s career, serving as a crucial platform for reaching audiences and promoting new music. Yet, it comes with significant financial challenges. Rising costs in transportation, accommodation, and logistics have made it difficult for many, particularly independent and emerging artists, to sustain profitable tours. ForTheSong.com Sageintl.com