Former Ad Exec Shares His Tales from the Golden Age of Advertising

Co-host Brad Forsythe interviews Wally Bregman, author of “Spray the Bear: Reminiscences from the Golden Age of Advertising.” Wally Bregman began his career as a media research analyst at the Leo Burnett Company in Chicago and concluded it as President of International Playtex, Inc. In between, he served as President of Norman, Craig and Kummel – Europe, U.S. and Worldwide and VP of Advertising/Marketing for E&J Gallo Winery. Wally’s worked with Procter & Gamble, Colgate-Palmolive, Playtex, Clairol, Vick Chemical, Chanel, Philip Morris and a host of celebrities and corporate luminaries. He also served as President of the New York chapter of the American Association of Advertising Agencies and on The National Advertising Review Board.