Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy

Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 to 2009, he served as BusinessWeek’s Seattle bureau chief, overseeing the magazine’s coverage in the Pacific Northwest, which gave Greene the opportunity to cover design just as it was emerging as a one of the key business strategies of the 21st Century.