EPISODE · Nov 26, 2025 · 40 MIN
Former Global Head at Nike Greg Merrill discusses technology and the importance of "people".
from Build Better Business Podcast with Chuck Crumpton · host Chuck Crumpton
Trust you will enjoy the conversation between myself and Greg. If I can help you or your business in anyway, please let me know.ChuckStrategicAdvisoryForum.comGreg Merrill is a strategic growth and transformation executive from San Antonio, Texas and former global head of Digital Transformation for Nike. Merrill holds an MBA from Johns Hopkins University. He emphasizes that successful business leaders must be risk tolerant individuals who can handle ambiguity and pain, citing Michael Jordan's quote about missing 100% of shots you don't take. He discusses his experience working across company sizes, from small startups where he and a few colleagues hired their first full-time employee, to Nike with 80,000 direct employees and a million people globally when including contract manufacturers. Merrill advocates for empathy-based leadership, noting that employees have options and can easily move to other opportunities. He emphasizes servant leadership that removes obstacles for employees rather than taking a "my way or the highway" attitude. He stresses that humans are creatures of habit who resist change, making the human element crucial for successful transformation. Two key examples he provides are:Having a clear, compelling business strategy that every employee can articulate consistently in 10 seconds or less. Leveraging data effectively - he gives an example of a 20-year plumbing company owner who had never considered using business data for decision-making.Advice for Struggling Leaders: Merrill concludes with two-part advice for leaders facing broken business environments.
What this episode covers
Trust you will enjoy the conversation between myself and Greg. If I can help you or your business in anyway, please let me know.ChuckStrategicAdvisoryForum.comGreg Merrill is a strategic growth and transformation executive from San Antonio, Texas and former global head of Digital Transformation for Nike. Merrill holds an MBA from Johns Hopkins University. He emphasizes that successful business leaders must be risk tolerant individuals who can handle ambiguity and pain, citing Michael Jordan's quote about missing 100% of shots you don't take. He discusses his experience working across company sizes, from small startups where he and a few colleagues hired their first full-time employee, to Nike with 80,000 direct employees and a million people globally when including contract manufacturers. Merrill advocates for empathy-based leadership, noting that employees have options and can easily move to other opportunities. He emphasizes servant leadership that removes obstacles for employees rather than taking a "my way or the highway" attitude. He stresses that humans are creatures of habit who resist change, making the human element crucial for successful transformation. Two key examples he provides are:Having a clear, compelling business strategy that every employee can articulate consistently in 10 seconds or less. Leveraging data effectively - he gives an example of a 20-year plumbing company owner who had never considered using business data for decision-making.Advice for Struggling Leaders: Merrill concludes with two-part advice for leaders facing broken business environments.
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Former Global Head at Nike Greg Merrill discusses technology and the importance of "people".
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