Founder/CEO of Purely Elizabeth, Elizabeth Stein: Building a Brand You’re Passionate About, With a Passionate team

In this episode of Rooted, I speak with Elizabeth Stein, the Founder and CEO of Purely Elizabeth, a better-for-you granola, cereal, and oatmeal company. It was so inspiring hearing from Elizabeth because from start to finish in this episode, it was so clear that she was meant to be doing this. She went after what she wanted (being in the health and wellness space), and then also had a great balance of letting the pieces fall into place. We discussed so many amazing topics like: How her triathlon training led to a passion for the health and wellness industry How becoming an integrative nutrition coach at IIN was life changing for her Why CPG brands are a vessel for education, community, and change Why setting up a team and company where people are thrilled to go to work since we spend most of our time there How much more fulfilled she is now vs before doing this Her vision for Purely Elizabeth and the company supporting regenerative farming  Purely Elizabeth can be found in major retailers like Whole Foods, Target, Sprouts, Kroger and many more! If you purchase anything from the website with the code “ROOTED20” you will get 20% off! I hope everyone enjoys!