Founder Laura Lee Is Building Marketing That Includes Everyone

What if performance marketing could do more than drive growth—what if it could drive equity? In this episode, Michele Ching sits down with Laura Lee, former performance lead at HBO Max and founder of LL Consulting, to talk about using advanced strategy and AI to open doors, not close them. From helping B2C and DTC startups grow with fractional leadership to championing inclusive representation, Laura shares her mission to uplift API and women founders with strategic expertise that was once reserved for big-budget brands. You’ll hear insights on: Why performance marketing is equal parts art, science, and human instinct The pitfalls of over-automation and the importance of a test and learn mindset How real-time contextual targeting creates meaningful audience connections What it means to train AI on diverse voices and lead with self-advocacy The mission-driven businesses Laura supports and the courage behind them Together, Michele and Laura explore how their shared focus on authenticity, access, and innovation reflects a broader shift toward marketing that’s not just smart, but deeply human. Because the future of marketing isn’t just what we build. It’s who we build it for.