Founder of Churn: Winding Journey to Creating a Chef-Inspired, Fun, Grass-Fed Butter

In this episode of Rooted, I sat down with Michael Tashman, founder of Churn. Churn is a butter company bringing excitement back to one of the most basic foods by focusing on quality, simplicity, and fun flavors, like Four Herb, Garlic & Shallot, Maple & Cinnamon, and more. Churn is built around 100% grass-fed butter made with no fillers, no shortcuts, and no BS. Michael shares his unconventional journey from playing football at the University of Miami, to attending culinary school and working at Blue Hill NY, to starting a CPG business. We explore why Churn is winning in a category that isn’t typically seen as “innovative,” from making butter cool for the everyday consumer (not just chefs), to embracing the idea that we’re “getting back to our roots with our fats.”We also discuss:How and where Churn sources its ingredientsBuilding a brand that is chef-inspired, healthy, and approachableThe story behind Churn’s Anchovy & Lemon Butter collaboration with FishwifeWhat’s next for Churn and Michael’s long-term vision for the company & a lot moreI hope you enjoy this episode and absolutely give Churn a try! You can find them in Target, Whole Foods, Costco, and more!