Founder of Cob, Jess Brondo Davidoff: Creating a Healthy Snack Brand With Novak Djokovic

In this episode of Rooted, I had on Jess Brondo Davidoff, founder of Cob, a snack brand going “retro,” as Jess describes, tapping into sorghum, an ancient grain, and an ancient way of processing their products. What started with Jess trying to find a snack her sons could eat because of their corn allergy turned into a much bigger opportunity to bring sorghum, an ancient grain, to the mainstream. From her extensive startup background, to bringing Novak Djokovic on as a co-founder, to hitting $400K in sales in their first month, Cob is a company to be watching. In the episode, we get into:The genesis of Cob and how Jess’s sons’ corn allergy sparked the ideaWhy sorghum, an ancient grain, is at the center of the brandHow Jess’s previous startup experience and the way she was raised is shaping the way she is building CobWhat drove $400K in sales in month oneBringing Novak Djokovic on as a co-founder and what he unlocked beyond awarenessConvincing consumers to switch from something familiar like popcorn to something completely newWho is actually buying Cob and how they think about their consumerBuilding community around a CPG brandJess’s perspective on wellness and how it shows up in her lifeWhat’s next for Cob + the long-term visionTrends she’s seeing in food, wellness, and CPGIf you haven’t tried Cob yet, definitely check them out and follow along with what Jess and Novak are building!!