Founder of Spindrift, Bill Creelman: Farm to Nationwide Beverage Brand

In this episode of Rooted, I spoke with Bill Creelman, the founder of Spindrift, the first sparkling water made with real squeezed fruit.Coming from a farming background, Bill has always had a respect for food, the land, and the people who grow it. That lens shaped everything about Spindrift. Long before “clean label” or “real ingredients” became industry buzzwords, he set out to create a beverage with complete transparency and simplicity, no natural flavors, no added sugars, just sparkling water and real fruit.He launched Spindrift right after graduating college with no safety net, no corporate training, just an entrepreneurial instinct and a desire to make something truly different. Over the years, he’s built not only a product people trust, but a brand that deeply connects with its community, from farmers in Sicily to loyal fans known as “Drifters” across the U.S.We talked about so much in this conversation, including:His farming roots and early entrepreneurial mindsetThe sourcing journey behind every ingredient Strategic partnerships with places like Sweetgreen and CavaHow he’s creating a brand that leads with integrity, even in a saturated spaceSpindrift’s collaboration with Kiss the Ground and passion for regenerative agricultureThe future of Spindrift and where Bill sees the wellness space heading nextBill’s commitment to doing things the right way, not just the easy way, is what makes Spindrift so special. I hope you enjoy it!