Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness

Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness In this episode, Shelby breaks down how she built a thriving PT and wellness practice in Hendersonville, Tennessee, by refusing to settle for the "traditional" burnout-inducing model. We're diving deep into the messy reality of starting a business that actually bridges the gap between rehab and performance. In this episode, we discuss: The Red Tape Reality: Navigating the headaches of Medicare and insurance without losing your mind (or your margin). Beyond the Table: How integrating personal training creates a community-focused business that actually keeps people moving. Marketing That Sticks: How to build a brand that resonates with older adults who are tired of being told to "take it easy." Thriving vs. Surviving: Practical tips for building a practice that serves the clinician as much as the patient. Stop waiting for the system to change and start building the practice your community actually needs.   --- Want to make sure you stay up to date in all things Geriatrics in less than 3 minutes every other week? Join thousands of others in our free MMOA Digest Email list - https://institute-of-clinical-excellence.kit.com/a3837f54b7