Four Day Ray: Community Culture At The Core

Brian Graham is the Owner and President of Four Day Ray Brewing, a craft beer brand that prides itself on community engagement and innovative brewing practices. He is praised for his creative talents, from concocting unique brewed flavors to cleverly naming his brews, and has a hands-on approach to managing his establishments. Brian's dedication is evident through initiatives like the 'Tap for Cause' program, which supports local charities and enhances the brewery's role in community development. With a culinary background, Brian is passionate about pairing quality food with exceptional beverages. Before founding Four Day Ray Brewing, he was a Sales Manager at RICS Software. In this episode… Can creating exceptional flavors and focusing on community service redefine an entire industry? How does striving to impact the community one beer at a time change the game for a food and beverage brand? Brian Graham shares how his brewery has navigated the shifting tides of the craft beer market. He discusses pivoting from a distribution model to focus on brewery success and community integration, using a unique 'Tap for Cause' program to give back significantly. His commitment is clear — from thoughtful branding that conveys the brewery's message of leisure and impactful community involvement to an investment in the customer experience through staff satisfaction and innovative beer offerings. On this episode of the Firebelly Social Show, Duncan Alney talks with Brian Graham, Owner and President of Four Day Ray Brewing, about community building and innovative brewing. Brian talks about the craft beer space, the benefits of treating your employees well, the importance of community and giving back, and Four Day Ray Brewing's brand values and leisure activities.