Four Locations. Three Cold Starts. Launching an Alliance | Scaling a Practice & The Vision Behind View Optometry Alliance

There's a point in every growing practice where things start to feel different. Not because the business isn't working, but rather it's working only because of you, and the moment you try to expand, that dependency gets exposed. You start to realize that growth isn't as simple as opening another location. It's about building something that can operate without you being everywhere at once, and that's exactly where this conversation begins. In this episode of Power Hour, Eugene sits down with Dr. Tommy Lucas (President, VIEW Optometry) and Dr. Mary Kate Walters (CEO, VIEW Optometry), a husband-and-wife team who have built a four-location practice in Central Texas, including three cold starts that didn't just survive, but ramped quickly. And while the growth itself is impressive, it's only part of what makes this conversation worth paying attention to. Just as important is how they think about building a business. Because underneath the numbers, you start to hear something deeper: a philosophy around people, systems, incentives, and what it actually takes to create something that can function beyond the owners being everywhere at once. And then, it shifts from building a practice, to something much bigger - VIEW Optometry Alliance.