Fractional CMO Secrets: Healthcare Marketing Transformation with Michael Baer

Join me on this episode of Growth Revealed as I welcome Michael Baer, Fractional Chief Marketing Officer at TechCXO. With extensive experience in B2B marketing and healthcare transformation, Michael shares his journey from agency work to fractional consulting, emphasizing the power of marketing technology and customer journey mapping. We discuss the evolution of fractional consulting, how COVID revolutionized healthcare marketing, and delve into Michael's approach to scaling early-stage companies. Discover Michael's insights on converting leads, leveraging AI for strategic work, and the future of healthcare innovation. Don't miss this episode packed with valuable lessons and strategies for business growth. 00:00 Introduction and Guest Welcome 01:00 Michael's Fractional CMO Journey 03:00 The Evolution of Fractional Consulting 04:00 From Agency Work to Healthcare Marketing 05:00 Healthcare's Resistance to Innovation 06:00 How COVID Changed the Healthcare Playbook 07:00 Working with Startups and GE Healthcare 10:00 The Role of Marketing Technology 28:00 Understanding Customer Journeys 29:00 Tracking Touchpoints from LinkedIn to Conversion 31:00 The Funnel Debate: Why Progression Matters 32:00 Speed Round: Tools, Advice, and Habits 33:00 Game Changer: AI and ChatGPT 34:00 Leadership Advice: Listen and Learn 35:00 Growth Bottleneck: Converting Opportunities