Franchise Model in the Australian Automotive Industry Ep 56

Welcome to our video interview with Adiba Fattah, a PHD researcher from the University of Sunshine Coast. Adiba is conducting a research project on the evaluation of the franchise model in the Australian automotive industry. In her study, Adiba is focusing on several key aspects. Firstly, she is investigating the social exchange dynamics and the power and control dynamics between the dealer and the original equipment manufacturer (OEM) within the franchise model. She aims to gain a deeper understanding of how these dynamics impact the overall relationship between the two parties. Additionally, Adiba is examining various elements within the franchise relationship. She is particularly interested in exploring the influence of senior management rotation, the level of support provided by the OEM to the dealer, the effectiveness of warranty programs and diagnostic information, as well as the impact of key performance indicator (KPI) programs. Furthermore, Adiba will be reviewing the Australian regulations pertaining to the automotive industry and how they are perceived and interpreted by both dealers and OEMs. Understanding these regulations and their implications is crucial in comprehending the dynamics of the franchise model in Australia. Contractual requirements are also a significant area of focus for Adiba. She will be analyzing the operation manuals, policy, and procedures that govern the relationship between the dealer and the OEM. This examination will provide valuable insights into the expectations and obligations of both parties. In addition to these key topics, Adiba will be exploring the effectiveness of field teams, the reaction of dealers to legal reforms, and the role and effectiveness of dealer councils. These aspects play a crucial role in shaping the overall functioning of the franchise model in the Australian automotive industry. Through her extensive research, Adiba aims to shed light on the various aspects of the franchise model and provide valuable insights for both dealers and OEMs. Her work will contribute to a better understanding of the dynamics within the Australian automotive industry and potentially lead to improvements in the franchise model. Stay tuned for more updates on Adiba's research project. If you would like to participate in the research project you can contact: A Fattah PHD Researcher email: [email protected] a supporter of this podcast: https://www.spreaker.com/podcast/talking-business-with-mark-and-john--5696935/support.