Franchise Snacks — S2E14: What Most Franchise Consultants Won't Tell You | George Knauf episode artwork

EPISODE · May 12, 2026 · 22 MIN

Franchise Snacks — S2E14: What Most Franchise Consultants Won't Tell You | George Knauf

from Franchise Snacks · host George Knauf - Franchise Investment Strategist, IFA Keynote Speaker, Founder Orca Franchising

The franchise consulting industry has a conflict of interest problem. Not a small one — a structural one baked into how most consultants are compensated and how most candidates end up in conversations with people whose financial incentives are not aligned with their outcomes. In this episode George Knauf names it directly. The three types of franchise consultant. The seven questions that reveal who you are actually dealing with. The red flags that should send you elsewhere. And what you actually deserve from this relationship — before you sign anything. Twenty-two years as a Buyer-Focused Franchise Investment Strategist. This is the episode most consultants hope their candidates never hear. The Last Employee: The Rise of Ownership — available now on Amazon. 5.0 stars · #1 New Release in Business Franchises. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising™, founder of Orca Franchising — The Franchise Portfolio Enterprise, and the only franchise consultant in history invited to keynote a major IFA event.

Episode metadata supplied by the publisher feed · Published May 12, 2026

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The franchise consulting industry has a conflict of interest problem. Not a small one — a structural one baked into how most consultants are compensated and how most candidates end up in conversations with people whose financial incentives are not aligned with their outcomes. In this episode George Knauf names it directly. The three types of franchise consultant. The seven questions that reveal who you are actually dealing with. The red flags that should send you elsewhere. And what you...

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Franchise Snacks — S2E14: What Most Franchise Consultants Won't Tell You | George Knauf

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