EPISODE · Apr 10, 2026 · 10 MIN
Franchise Snacks — S2E6: The Rise of the Owner Class | George Knauf
from Franchise Snacks · host George Knauf - Franchise Investment Strategist, IFA Keynote Speaker, Founder Orca Franchising
A new owner class is forming in America. Not tech founders. Not venture-backed startups. Corporate executives, military veterans, engineers, and teachers who looked clearly at what was happening to employment and made a deliberate decision to own something instead. In this episode George Knauf describes who they are, how they got there, and why the convergence of four structural forces makes this the right moment to join them. Chapter 4 of The Last Employee: The Rise of Ownership — in conversation. The Last Employee: The Rise of Ownership — eBook launching May 1st, 2026. George Knauf is a Franchise Investment Strategist, creator of Knauf's Hierarchy of Franchising, founder of Orca Franchising, and the only franchise consultant in history invited to keynote a major IFA event.
Embed this episode
What this episode covers
A new owner class is forming in America. Not tech founders. Not venture-backed startups. Corporate executives, military veterans, engineers, and teachers who looked clearly at what was happening to employment and made a deliberate decision to own something instead. In this episode George Knauf describes who they are, how they got there, and why the convergence of four structural forces makes this the right moment to join them. Chapter 4 of The Last Employee: The Rise of Ownership — in c...
Ready to play
Franchise Snacks — S2E6: The Rise of the Owner Class | George Knauf
No transcript for this episode yet
Similar Episodes
No similar episodes found.