Fred Copestake: Lead with the flaws – it builds trust! Ethics becomes crucial when pressure is high.

Fred Copestake is a renowned sales expert and author who's revolutionizing the way we think about ethical selling in business. As the author of three books, including his latest “Ethical Selling,” and founder of the Institute of Ethical Selling, Fred is pioneering the movement towards more transparent, integrity-driven sales practices. His practical approach transforms ethical selling from a theoretical concept into actionable strategies that drive better results.