Frederick Reichheld - Lucratividade e Lealdade

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Frederick Reichheld é sócio da Bain & Company e foi o fundador da Loyalty Practise, empresa especializada em ajudar clientes a obter resultados superiores, aumentando a lealdade de clientes, funcionários, parceiros e investidores. Reichheld desenvolveu um trabalho pioneiro que permitiu quantificar as relações entre lealdade, lucros e crescimento. De acordo com o The New York Times [...]

Episode metadata supplied by the publisher feed · Published Mar 25, 2009

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Frederick Reichheld é sócio da Bain Company e foi o fundador da Loyalty Practise, empresa especializada em ajudar clientes a obter resultados superiores, aumentando a lealdade de clientes, funcionários, parceiros e investidores. Reichheld desenvolveu um trabalho pioneiro que permitiu quantificar as relações entre lealdade, lucros e crescimento. De acordo com o The New York Times “Reichheld colocou a economia da lealdade no mapa”. A revista The Economist refere-se a ele como “Grande Papa” da lealdade e a revista 1 To 1 o cita como “Rei incontestável da Lealdade”. A Consulting Magazine elegeu Reichheld como “Um dos 25 melhores consultores do mundo”. É autor dos maiores best-sellers na área, entre eles Princípios da lealdade, Loyalty Rules! e The Ultimate Question, que chegou ao topo da lista dos livros de negócios mais vendidos do The Wall Street Journal e do USA Today. Seu trabalho tem recebido ampla cobertura da mídia, especialmente Fortune, BusinessWeek, Harvard Business Review e The Economist.

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Frederick Reichheld - Lucratividade e Lealdade

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