EPISODE · May 25, 2025 · 23 MIN
EP47: Free vs Paid Content: How Much Should You Really Give Away?
from The Nutrition Business Show · host Charlyn Ooi
If you're a dietitian, nutritionist, or health professional starting your online business journey, you've probably wondered...“What should I post for free on social media, and what should I save for my paid program?”In this episode, I’m breaking down the exact role of your free content, what belongs in your paid programs, and how to create content that builds trust and sparks interest (without giving away the whole farm).In this episode, you’ll learn:✔️ Why “giving away your best stuff” may actually hurt your bottom line✔️ The real purpose of free content (and how it fits into your sales funnel)✔️ What your paid offer should actually include to drive results✔️ How to stop creating content for likes and start creating content for profit.You’ll walk away with a clear strategy to show up online, attract the right people, and guide them from follower → lead → paying client.Hit play on this episode now! 🎧🔗 LINKS MENTIONED IN THIS EPISODE💼Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan📥 Join the Client Funnel Starter Kit now →🎧 Episode 37: The Secret to Selling on Autopilot: An Automated Email Sales Engine📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooi📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
What this episode covers
If you're a dietitian, nutritionist, or health professional starting your online business journey, you've probably wondered...“What should I post for free on social media, and what should I save for my paid program?”In this episode, I’m breaking down the exact role of your free content, what belongs in your paid programs, and how to create content that builds trust and sparks interest (without giving away the whole farm).In this episode, you’ll learn:✔️ Why “giving away your best stuff” may actually hurt your bottom line✔️ The real purpose of free content (and how it fits into your sales funnel)✔️ What your paid offer should actually include to drive results✔️ How to stop creating content for likes and start creating content for profit.You’ll walk away with a clear strategy to show up online, attract the right people, and guide them from follower → lead → paying client.Hit play on this episode now! 🎧🔗 LINKS MENTIONED IN THIS EPISODE💼Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan📥 Join the Client Funnel Starter Kit now →🎧 Episode 37: The Secret to Selling on Autopilot: An Automated Email Sales Engine📲 CONNECT WITH MEWeb: www.charlynooi.comFacebook: @charlynooi Instagram: @charlynooiYouTube: @charlynooi📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCASTI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
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EP47: Free vs Paid Content: How Much Should You Really Give Away?
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