[Freetrail Pro Ad-Free] Aaron Lutze | Contract Season & The Pro Athlete Blueprint (REPLAY)

Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry. Now, Aaron and I co-host another podcast called Second Nature where we talk about the Outdoor Industry, endeavoring to help people build brands, businesses, and careers in the space.    In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!   LISTEN TO SECOND NATURE   SIGNUP FOR SECOND NATURE NEWSLETTER   FOLLOW SECOND NATURE ON LINKEDIN   SIGNUP FOR THE FREETRAIL NEWSLETTER   Sponsors: Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Get 30% off your first subscription of Ketone IQ at HVMN.com/FREETRAIL30 Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava