Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders

Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic. Frich busts into the world of corporate finance backed by a brand that could not be any more differentiated and authentic. With their fists in the air, Aleksandra and Katrin lead with transparency in an opaque space and share the truth about how one compares to their peers financially. The app uses social media to gather that truth while social media is at the very heart of why so many feel financially inadequate. A fascinating startup and an equally fascinating conversation filled with brand insights any founder or marketer should grab onto.