Friday Fix ''Building a Story Brand'' Ep19

This is our bonus episode, where we speak to one of our In Business networking members or another business owner on a particular subject in their area of expertise. Each week we ask our expert to focus on a particular topic, giving us their thoughts, ideas, tips and advice. This week we have Laura Norman of Chroma MarketingLaura and her team believe Marketing shouldn't to be so difficult and time consuming It should be something you can access and gain quality results from, regardless the method. At Chroma Marketing, they are there to support you in developing and executing a marketing strategy which fits your goals and generates consistent leads.As far as Laura is concerned, sustainability is all about reaching your current goals efficiently, while constantly pushing yourself towards your future vision. Work less, achieve more.How is this achieved? By helping to develop a clients Brand, using the Story Brand Framework developed by Donald Miller.What you will learn today are Laura's thoughts and tips on the following:Using Story Brand to communicate and resonate with your audienceHow Laura uses it when working with clientsHaving a brand strategyHow a small business can apply this method to their marketingLaura's favourite networking tipAnd much more besides. You can connect with Laura on  LinkedIn, email, phone or via her website.. I'm sure she'd love to connect with you.If you've enjoyed this podcast please share with your friends and if you'd like to know more about In Business,  check out our website Home | We Are In BusinessFollow us on Instagram HEREIf you'd like to attend one of our regular networking events, just click on the link to book your place, we'd love to see you.We also have two books available to buy now on Amazon:-''How to improve your business networking skills - 52 Tips''''goal getters squad, 90 Days to your success'' Credits:Music by Sabelo2010 Pixabay.comThe views and opinions expressed by our guests on this podcast are solely their own and do not necessarily reflect the views or opinions of the podcast host, producer, or any affiliated parties. The podcast host and producer are not responsible for any claims, actions, or damages arising from the guest's participation in the podcast, including but not limited to any royalties, compensation, or financial benefits.