Friday Fix - ''Connections are vanity, engagement is sanity!''

This is our bonus episode, where we speak to one of our In Business networking members or another business owner on a particular subject in their area of expertise. Each week we ask our expert to focus on a particular topic, giving us their thoughts, ideas, tips and advice. This week we have Allen Ruddock of LinkedBusinessIs your marketing generating leads for your business? It's often said that 50% of marketing spend and effort is wasted. The problem for most businesses is they can't work out which 50%.Are you using the power of LinkedIn to grow your business? Allen's used LinkedIn alongside his blog and Twitter since 2010 to generate the majority of his revenue. He now coaches and trains individuals and businesses to use LinkedIn, social media in general and online marketing to develop more opportunities and achieve greater success.Having built a six-figure consulting business on the back of content marketing and LinkedIn and subsequently built several other successful businesses. Allen works with clients to understand their market and create effective strategies to generate more business. Crucially, he then works with them to implement them.What you will learn today are Allen's thoughts and tips on the following:Reasons people fail, when using LinkedinKnowing your target marketWriting your profile - to speak the language of your clients.Ideas on who it's best to connect withAllen's networking tipAnd much more besides. You can connect with Allen on Linkedin, twitter, email or phone. I'm sure he'd love to connect with you.If you've enjoyed this podcast please share with your friends and if you'd like to know more about In Business,  check out our website Home | We Are In BusinessFollow us on Instagram HERE.If you'd like to attend one of our regular networking events, just click on the link to book your place, we'd love to see you. Credits:Music by Sabelo2010 Pixabay.comThe views and opinions expressed by our guests on this podcast are solely their own and do not necessarily reflect the views or opinions of the podcast host, producer, or any affiliated parties. The podcast host and producer are not responsible for any claims, actions, or damages arising from the guest's participation in the podcast, including but not limited to any royalties, compensation, or financial benefits.