Friday Fix ''Niching'' Your Product or Service Ep 20

This is our bonus episode, where we speak to one of our In Business networking members or another business owner on a particular subject in their area of expertise. Each week we ask our expert to focus on a particular topic, giving us their thoughts, ideas, tips and advice. This week we have Nicola Macdonald of Attractive Marketing  and she will be talking to us about ''Niching'' your product or serviceNicola Macdonald has been helping solo business owners gain a flow of clients they love to work with, since she formed Attractive Marketing in 2011. She works with consultants, coaches, experts and freelancers who are brilliant at what they do but, having left the corporate world, they soon realise they need to learn new marketing skills if they want to succeed.  She walks the talk when it comes to her own marketing and that's why the marketing strategies and marketing activities, she teaches in Marketing-Action-Profits are tried, tested and produce results for the solo business owners who join the online programme. With previous commercial board level experience within a small business and a Post Graduate Diploma from the Chartered Institute of Marketing, Nicola is a "safe pair of hands" and described as "professional, knowledgeable, informative, caring and supportive". What you will learn today are Nicola's thoughts and tips on the following:The meaning of ''Niching''The importance of thinking about niching.Problems that can occur by not niching.Benefits of nichingNicola's favourite networking tipAnd much more besides.You can connect with Nicola on LinkedIn, email  or via her website I'm sure she'd love to connect with you.If you've enjoyed this podcast please share with your friends and if you'd like to know more about In Business,  check out our website Home | We Are In BusinessFollow us on Instagram HEREIf you'd like to attend one of our regular networking events, just click on the link to book your place, we'd love to see you.We also have two books available to buy now on Amazon:-''How to improve your business networking skills - 52 Tips''''goal getters squad, 90 Days to your success'' Credits:Music by Sabelo2010 Pixabay.comThe views and opinions expressed by our guests on this podcast are solely their own and do not necessarily reflect the views or opinions of the podcast host, producer, or any affiliated parties. The podcast host and producer are not responsible for any claims, actions, or damages arising from the guest's participation in the podcast, including but not limited to any royalties, compensation, or financial benefits.