Friday Fix - Sarah Johnston, ''It's really important to define your dream client avatar''

This is our bonus episode, where we speak to one of our In Business networking members or another business owner on a particular subject in their area of expertise. Each week we ask our expert to focus on a particular topic, giving us their thoughts, ideas, tips and advice.This week we have, Sarah Johnston of Sarah Johnston Consultancy Ltd.Sarah helps small business owners to acquire more customers by systemising and structuring their marketing strategies, to consistently connect them with new customers and close more sales.It all started back in May 2017, when Sarah handed in her notice to myher employer. Firstly, she bought a laptop. Secondly, applied for a credit card with a £6,000 interest-free limit. Then built a successful letting agency from her living room in Harrogate. Fast forward to December 2021! After having moved to a high street office and acquired three members of staff, she sold her letting agency, achieving an impressive six figure sum!Sarha was passionate about her business but had fallen out of love with lettings. My motivation was now to help other small business owners in my hometown of Harrogate. To increase their profits, get their time back, and ultimately, to fall in love with their businesses all over again.When Sarah's not helping business owners get out of the “weeds” and living their best lives, you can find her at a pilates or yoga class. Additionally Sarah likes to take long walks in the Yorkshire Countryside. Or she can even be found at a Cacao Ceremony!Listen as we hear Sarah's thoughts on:-MarketingSocial MediaHer tips to help you with your social media/marketingAnd much more...You can connect with Sarah by clicking on one of the links below  I'm sure she'd love to connect with you.Email: [email protected]:  07979344320Website: sarahjohnstonconsultancy.co.uk LinkedIn: Sarah JohnstonIf you've enjoyed this podcast please share with your friends and if you'd like to know more about In Business,  check out our website Home | We Are In BusinessFollow us on Instagram HEREIf you'd like to attend one of our regular networking events, just click on the link to book your place, we'd love to see you.We also have two books available to buy now on Amazon:-''How to improve your business networking skills - 52 Tips''''goal getters squad, 90 Days to your success''''Notably Networking'' - To keep all your 121 networking meeting notes in one place. Credits:Music by Sabelo2010 Pixabay.comThe views and opinions expressed by our guests on this podcast are solely their own and do not necessarily reflect the views or opinions of the podcast host, producer, or any affiliated parties. The podcast host and producer are not responsible for any claims, actions, or damages arising from the guest's participation in the podcast, including but not limited to any royalties, compensation, or financial benefits.