Frito-Lay Female Focused Products

from Purse Strings · host WMR.FM

Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Episode metadata supplied by the publisher feed · Published Jun 16, 2009

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Frito-Lay Female Focused Products

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