From $0 to Billions: Media Strategy Secrets That Actually Work - Jordan Greene's 20-Year Blueprint

Jordan is a recognized leader in media strategy with over 20 years in the industry. He's architected and executed strategies that have generated billions of dollars in measurable client revenue. Jordan specializes in connected TV, video, and retail media, combining advanced targeting techniques with data-driven insights to help brands reach incremental audiences at scale. What You'll Learn - The #1 internal mistake entrepreneurs make when scaling (and how to avoid it) - Why doing "everything" in the early days is actually crucial for long-term success - Advanced media planning strategies beyond basic demographic targeting - How to transition from hands-on operations to strategic leadership - The people-centered approach that's revolutionizing media buying - Connected TV and video strategies that drive measurable ROI Key Takeaways Internal focus: Embrace wearing multiple hats in the beginning - even as Chief Media Officer, Jordan handles sales and operations The Multi-Hat Reality: Why successful entrepreneurs must be willing to do everything in the early stages, and how this foundation creates better leaders and stronger companies. About Alpha Position Media Alpha Position Media specializes in media planning, buying, and analytics with a people-centered approach that goes beyond traditional demographic targeting. They focus on connected TV, video, and retail media strategies that deliver measurable results for their clients. Connect with Jordan Greene https://www.linkedin.com/in/greenejordan/ https://www.alphaprecisionmedia.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneur's Logbook Podcast(00:00:43) - Jordan Green(00:01:25) - 7 Rules for Starting a Business on Day 1(00:03:23) - WSJD Live: How Do We Identify the Right Audience(00:08:13) - Top Executives: Advertising on a Small TV(00:11:47) - How Functional AI Is Integrating into the Agency's Strategy(00:17:01) - Amazon Advertising: The Omnichannel Phenomenon(00:19:33) - Netflix vs. Warner Bros. Sports: Which Way Should Fans Watch(00:24:16) - WSJD Live: Where Do You See the Advertising Space Going?(00:27:34) - CTV Weekly Insights