From $10M to $20M: The RISK and REWARD of Reinvesting

What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite already succeeding with traditional marketing channels, they explain why they are investing heavily into a door-to-door sales strategy, how higher customer acquisition costs can still drive profitability, and why the most successful entrepreneurs are willing to get uncomfortable before the results show up. This episode dives deep into founder mindset, scaling strategy, cash deployment, and how the 1% think about growth differently than the average business owner. If you’re a CEO, founder, or entrepreneur looking to scale your company without relying on a single marketing channel, this conversation will reshape how you think about risk, execution, and long-term expansion.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=ZURZyd3gSfEFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey