The Premium Mindset

Four vans totaled in 48 hours. A $170,000 hit. And we didn't change a single thing about how we run our business.In this episode, we break down the true cost of staying premium — and why an entrepreneur mindset means making the hard call even when it hurts financially. This is real business motivation from 9 years in the trenches.What we cover:The full story: 4 vans, 48 hours, $170K goneWhy we rebuilt the fleet the exact same premium wayThe "premium tax" and what it actually costs to maintain a world-class brandHow a millionaire mindset reframes loss as long-term investmentWhy the business mindset that costs more up front wins every timeIf you're serious about service business scaling, brand building, or developing an entrepreneur mindset that doesn't cut corners — this episode is for you.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=Wa7HOXLJJKQFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

The people around you are either pulling you up or pulling you down financially. In this episode of Premium Mindset, Cameron and Evan break down how your circle directly affects your income — and what to do about it.If you want to know how to network and build connections with people who actually elevate your life, this is the conversation you need to hear. Two entrepreneurs who've built and scaled home service businesses to 8-figures share the organic approach to networking, how to stop forcing connections, and why who you know matters more than what you know.In this episode:Why your financial circle defines your ceilingHow to build authentic, organic connectionsThe exact framework to enter any room with confidenceIf you're a business owner wondering how to expand your network, this episode is for you.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode:For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Most business owners finish Q1 and either celebrate or make excuses. The ones who actually scale do something different — they study it.In this episode, Evan breaks down how a single operational blind spot cost Coconut Cleaning $60,000 a month — not because of the market, not because of bad leads, but because of a decision that seemed responsible at the time. Cameron gets equally honest about missing a major growth goal for the 1% Club and exactly what he's restructuring to fix it heading into Q2.This is what a real quarterly business review looks like.In this episode, we cover:How a $40K repair decision quietly turned into a $60K/month revenue leakWhy having enough leads doesn't matter if your operations can't fulfill themWhat real ownership looks like beyond just saying "that's on me"How to identify the metrics that tell you when something is quietly going wrongCameron's honest pivot when a big goal doesn't go as plannedWhy customer experience has to be the foundation of every quarterly goal you setHow to cut what isn't working and double down on what is — before Q2 gets away from youIf you're a business owner heading into Q2 wondering why Q1 didn't go the way you planned — this episode will show you exactly where to look.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, and scaling profitable home service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=RZife0YdQecFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

How do you scale your business without getting stuck working in it forever? It starts by fixing the trap most entrepreneurs don’t even realize they’re in.Most business owners think working harder is the answer — but in reality, their hustle is what’s keeping them stuck.In this episode of Premium Mindset, we break down why so many entrepreneurs build businesses that feel like a job, and what it actually takes to step out of the day-to-day and start scaling.If you’ve ever felt like your business owns you instead of the other way around — this is why.In this episode, we cover:• Why your work ethic can actually hold your business back• The difference between a hustler and a true business owner• How to identify what’s keeping you stuck in your business• The “vacation test” that exposes weak systems• Why most businesses can’t run without the owner• The 9 key areas every business needs to scale and exitIf you’re an entrepreneur, founder, or business owner trying to scale your business, get out of the day-to-day, and build something that actually gives you freedom — this episode will change how you think.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=m9KaZdqRpqkFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

How to scale your business faster? It starts with one skill most entrepreneurs ignore: resourcefulness.Every business owners biggest asset in business isn’t money, intelligence, or connections — it’s your ability to solve problems, think creatively, and figure things out when resources are limited.In this episode of Premium Mindset, we break down how entrepreneurs and business owners can grow, scale, and build more profitable companies by becoming more resourceful.Most business owners hit a ceiling because they treat problems as roadblocks instead of opportunities. The top 1% think differently — they ask: “How can I make this work?”In this episode, we cover:• Why 98% of businesses never break $3M in revenue• How to grow your business without more money• The difference between “I can’t afford it” vs “How can I afford it?”• Real examples of saving $100K+ through better thinking• How to use resourcefulness in sales, hiring, and operations• The mindset shift required to scale your businessIf you’re an entrepreneur, founder, or business owner looking to scale your business, make more money, and build a more efficient company — this episode will change how you think.Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=7rlaBlvOqJwFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If your team is busy all day but the most important work still isn’t getting done, you don’t have a productivity problem. You have a clarity problem. This is real-time insight from founders actively scaling multi-million-dollar service brands.In this episode of Premium Mindset, we break down the ABC Framework of Responsibility — a simple system that helps business owners create clarity, prioritize the right work, and eliminate confusion inside their team. If you’re wondering:• Why do my employees seem busy but nothing important gets finished?• How do I prioritize responsibilities inside my business?• How do I make my team more efficient without micromanaging?• How do great leaders decide what actually matters most?This episode answers it.Whether you run a carpet cleaning company, pest control business, HVAC company, plumbing business, or any local service company, this is a tactical framework for improving team productivity and leadership clarity as your company grows. Subscribe to Premium Mindset for weekly conversations on entrepreneurship, leadership, productivity, and scaling profitable service businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=aQ4BDQhvaXsFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If your business would collapse because ONE lead source disappeared, You don’t have a scalable service business. You have a dependency.In this episode of The Premium Mindset, we break down how to build predictable, diversified customer acquisition for home service businesses.If you’re wondering:• How do I get more customers consistently?• How do I scale my service business past $1M?• What’s the best marketing strategy for local businesses?• How many lead sources should I actually have?This episode answers it.Whether you run carpet cleaning, pest control, HVAC, plumbing, or any local service business — this is a tactical breakdown of how to grow without relying on one marketing channel.This is real-time insight from founders actively scaling multi-million dollar service brands.No fluff. Just execution.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=jdOutowrUNYFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

In this episode of Premium Mindset, we break down what actually separates stuck operators from scalable founders. From identifying the right KPIs to building SOPs around them, to aligning your entire team toward one clear financial target — this is the playbook we’ve used to build and scale multi-million dollar service businesses.97% of business owners never break $3 million in revenue — and it’s not because they aren’t working hard. It’s because they lack direction, alignment, and the systems required to scale cleanly and profitably.If you’re a business owner, entrepreneur, or founder trying to grow from $1M to $5m, or $5M to $10M, this episode walks through the exact frameworks we use inside our companies and inside the 1% Club.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=YGH7nHe0Wt0&feature=youtu.beFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Are you constantly changing priorities, putting out fires, and wondering why your best employees eventually leave?In this episode of Premium Mindset, we break down one of the biggest silent killers in business: unclear leadership and poor time management.If you’re a business owner, entrepreneur, founder, or CEO trying to scale your company, this episode will expose why your team feels overwhelmed, why growth stalls, and why A-players quietly walk away.If you’ve ever:• Told your team something was urgent… then forgot about it the next day• Felt like your business is always in chaos• Lived in constant firefighting mode instead of strategic growth• Lost a high-performing employee and realized you might have been the bottleneckThis episode is for you.• We break down the 4 Time Management Quadrants for entrepreneurs and explain how most leaders operate in urgency instead of intentional business growth. You’ll learn how to:• Identify your company’s true constraint of growth• Prioritize what actually moves revenue and profit• Stop mistaking busy for productive• Align your leadership team around clear business priorities• Scale your business without burning out your employeesThis isn’t theory. This is real-world experience from scaling, selling, and managing fast-growing companies.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=zFmtP3FQS3gFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Why are most entrepreneurs stuck even when the opportunity to scale is right in front of them?In this episode of Premium Mindset, we break down the real reason business owners hesitate to invest in growth. From increasing gross profit margins to calculating enterprise value, this conversation dives into what separates the 1% from everyone else.We unpack a real example where one strategic shift created $20,000 per month in savings — adding over $1.5 million in enterprise value. This episode covers business scaling strategy, ROI on mentorship, hiring A-players, pricing optimization, vendor negotiations, and how to think like a serious operator.If you’re a business owner, CEO, or entrepreneur looking to grow faster, increase profitability, and make smarter investment decisions, this episode will challenge how you think about money and execution.The question is simple: Are you actually committed to growth — or just consuming information?Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: • We Critiqued Our Own Sales Calls Live (Liv... For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite already succeeding with traditional marketing channels, they explain why they are investing heavily into a door-to-door sales strategy, how higher customer acquisition costs can still drive profitability, and why the most successful entrepreneurs are willing to get uncomfortable before the results show up. This episode dives deep into founder mindset, scaling strategy, cash deployment, and how the 1% think about growth differently than the average business owner. If you’re a CEO, founder, or entrepreneur looking to scale your company without relying on a single marketing channel, this conversation will reshape how you think about risk, execution, and long-term expansion.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=ZURZyd3gSfEFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

In this episode of The Premium Podcast, Evan Ritchey and Cameron Bawden do something most business owners avoid - they listen to real, unfiltered sales calls from their own company and break them down live.We analyze what worked, what didn’t, and how small communication mistakes can cost you thousands in lost revenue. From building value before price, to handling objections, to why itemized pricing kills deals — this episode is a masterclass in sales leadership.If you have a business owner, sales team leader, take inbound calls, or want to scale without losing quality, this is a must-watch.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=JDZXI3Z_WLAFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

If you’re a business owner or founder and you’re not taking social media seriously, this episode may be your wake-up call.In this episode of Premium Mindset, Evan Richie and Cameron Bawden break down why home service business owners who ignore organic social media, personal branding, and consistency are setting themselves up to be irrelevant in the next few years.They share real stories from scaling Coconut Cleaning from $10K/month to $60–$80K/month in under 90 days, how influencer marketing actually works for local service businesses, and why authenticity always beats polished, fake content.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=XUd54LIhIL4For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

What happens when leaders stop enforcing standards in their business?In this episode of Premium Mindset, business owners Cameron Bawden and Evan Ritchey share real-world stories about how small lapses in standards quietly destroy culture, customer experience, and long-term growth.If you’re a business owner struggling with accountability, employee performance, or maintaining a premium brand, this episode will help you set non-negotiable standards and actually enforce them.The importance of written SOPs, policies, and auditsHow small behaviors signal big leadership problemsHow customers notice what owners ignoreHow enforcing standards leads to better retention, referrals, and revenueIf you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=z3-N-8a9i54For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

In this episode, Evan and Cameron reveal the "50,000-Hour Framework" the exact 5-step sales system they used to scale Coconut Cleaning by $1.5M in a single year without raising prices. If you feel like your employees can't close as well as you can, or if you're struggling with growth these five principles will transform your sales culture.We dive deep into why human-to-human connection is the one thing AI can’t replace and how to use it to build "obligation-based" loyalty to build a foundation of reoccurring customers. Learn how Evan and Cameron grew their business, developed new sales strategies, and found ways to incentivize their sales team.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://youtu.be/AC4bSgLLv9Y?si=0yuaofTEgvJPdsBnFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

Whether you are a business owner or a CEO focused on improving team performance, this is a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick Elmer from Sun Bro’s to reverse engineer his growth from $350K to $600K in annual revenue.Many entrepreneurs plateau below $1 million in revenue because they lack a structured process for evaluating their data and operations. To scale beyond $1 million, leaders must identify opportunities to maximize operational efficiency and overall company value.In this episode of Premium Mindset, we break down the exact mathematics of scaling covering everything from lead acquisition costs to conversion efficiency. If your goal is to accelerate growth in 2026, this episode provides a clear and actionable blueprint.In this episode, you’ll learn:The "Reverse Engineering" formula for hitting any revenue goal.How and why staying "on the truck" is killing your growth.How to transition from owner-operator to a true CEO.The 3 KPIs every entrepreneur must track: Contact Rate, Close Rate, and Service Percentage.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey#FounderLife #FounderMindset #GrowthMindset #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules #BusinessScaling #ProcessDriven #SPITracking #Systems

Whether your a business owner, or a CEO finding ways to improve your team, this a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick from Sun Bro's to reverse engineer his path from $350k to $600k in annual revenue.Most entrepreneurs plateau under $1 Million in revenue because they haven't found the process to evaluate their data and operations. If you want to scale to $1 Million+, you have to find places to maximize your companies value.In this episode of Premium Mindset, break down the exact math of scaling, from lead cost to conversion efficiency. If you want to double your growth in 2026, this breakdown is your blueprint.In this episode, you’ll learn:The "Reverse Engineering" formula for hitting any revenue goal.How and why staying "on the truck" is killing your growth.How to transition from owner-operator to a true CEO.The 3 KPIs every entrepreneur must track: Contact Rate, Close Rate, and Service Percentage.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey#ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules

Grow your business, and optimize your team. In this episode of Premium Mindset, we break down the critical distinction between hiring a "helper" who just follows orders and a "leader" who takes ownership of results. Learn valuable insights and other must-know processes that every business owner, CEO, manager, should know.Most entrepreneurs plateau at $1M, $3M, or $5M because they haven't found the process to elevating their employees. If you want to scale to $10M+, you have to replace yourself with leaders who add value into your business. Inside this episode, we discuss:Defining the Leader: Why the best leaders are often the best followers first.The "Kathleen" Test: A simple question to determine if someone belongs in your organization.Overcoming Founder Insecurity: Why your ego is the biggest constraint to your company’s growth.Creating Ownership: How to move someone from a paycheck-driven employee to a mission-driven leader.The 90/10 Rule: How to empower your team to solve problems before they ever hit your desk.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRAFor more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRuleshttps://www.youtube.com/watch?v=EbcCzWAiLo0&pp=0gcJCR0AztywvtLA

Welcome back to The Premium Mindset! In this week’s episode, business owners Evan and Cameron dissect the crucial but often overlooked principle of preparing for the next year in business. Learn the process behind the necessity of having A-Players and strict procedures when building your Q1 strategy.Using real-world examples from their fast-growing companies, Green Mango Pest Control and Coconut Cleaning, they reveal why a quick "Band-Aid" fix can destroy long-term brand integrity and how a lack of standardized processes, from bonus structures to cross functional departments can damage business success.Key Takeaways You Will Learn:Overcoming Fatigue: How new, high-energy team members can naturally regulate the "thermostat" in the room, making Q4 a sprint, not a slowdown.Key Man Risk: The conversation that pushed Evan to find the right people and build a truly resilient, scalable business.Incentive Alignment: Why departmental bonuses lead to internal problems, and how linking all bonuses to company success is the only way to build a high-performance culture.The RAS Principle: How being intentional about your goals—and talking about them—unlocks opportunities to find the talent you need.Whether you are a small business owner, an experienced CEO, or a manager looking to improve operational efficiency and quarter over quarter success, this episode provides the premium mindset you need to build a scalable and successful business.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/Check out the previous episode: https://www.youtube.com/watch?v=EbcCzWAiLo0For more tools, templates & business frameworks,Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey#ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRuleshttps://www.youtube.com/watch?v=EbcCzWAiLo0

Scaling a business doesn’t happen by accident,  it happens through uniformity, strong systems, strict templates, and consistent auditing. In this high-value episode of the Premium Mindset Podcast, Evan Ritchey & Cameron Bawden reveal why uniformity in business is the foundation behind every fast-scaling franchise and service company.From identical brand colors and uniforms to templated KPIs and accountability frameworks. This episode breaks down the exact operating structure used by America’s fastest-growing home service brands. If you want to eliminate chaos, stop firefighting, scale with confidence, or prepare your business for franchising/acquisition, this conversation is a blueprint for operational mastery.WHAT YOU’LL LEARNWhy uniformity in business creates a predictable customer experienceThe exact templates & SOPs needed to scale to multiple locationsHow auditing protects operations from breakdownsWhy accountability systems outperform motivationHow brand consistency affects trust & salesWhy small daily actions compound into massive growth (compound effect system)How franchises maintain consistency across statesThe secret operational framework that keeps businesses scalableIf this episode helped you understand how uniformity, systems, and structure can transform your business. Subscribe for weekly episodes on scaling, systems & real entrepreneurship.  Like, Comment, Share this video with a business owner who needs more consistency & clarity and help the algorithm push it to more entrepreneursFor more tools, templates & business frameworks.Follow us on social media Cameron Bawden's Instagram :  @cbawdenEvan Ritchey   Instagram : @evan.p.ritcheyStart building a business that runs on systems,  not stress.#uniformityinbusiness #businesssystems #franchisescaling #brandconsistency #operationalexcellence #businessgrowth #entrepreneurmindset #scalablebusiness #premiummindsetpodcast #businessoperations

On this episode of Premium Mindset, learn the step-by-step process for how entrepreneurs can create high-impact community events while having sponsors cover the costs. Evan Ritchey and Cameron Bawden reveal how they built a professional pitch deck, targeted sponsors whose goals align with their customer avatar, and gave back immense value to their community. Master the economics of event marketing and stop being the boss who never invests in their team.Last weeks episode here https://www.youtube.com/watch?v=z2HSNxLy4MoCheck out Coconut Cleanings website https://coconutcleaningco.com/Camerons website: http://hypepharm.com/

In this episode of Premium Mindset, Evan Ritchey and Cameron Bawden discuss ways for business owners and other entrepreneur's to grow their teams at scale, and build a team that will last. Learn how to reduce turnover, improve culture, and build your dream team.Listen as they break down proven strategies to improve company culture, boost employee engagement, enhance company camaraderie and turn your workplace into a hub of productivity and motivation. Learn the leadership hacks top entrepreneurs use to retain talent and grow revenue.Watch Last Weeks EpisodeCheck out CoconutCleaningCo.ComSee whats going on at https://www.cameronbawden.com/

In this episode of The Premium Mindset, Cameron Bawden and Evan Richie break down the game-changing strategies they’ve implemented at Coconut Cleaning and Green Mango Pest Control — from revolutionary pay structures that drive performance to the power of “unreasonable hospitality” in customer and employee experiences.Learn how a dual-level compensation model can boost accountability, elevate high performers, and weed out underperformers — all while increasing profitability. They also dive into how giving value upfront, even to the point of discomfort, creates customers for life and cultivates word-of-mouth momentum.If you're an entrepreneur or service-based business owner trying to scale sustainably, improve your culture, and build systems that reward excellence — this episode is a masterclass in action.Chapters:00:00 - Intro & Today’s Studio Switch01:06 - Why Giving Generously Creates Business Momentum04:22 - The “Give Till It Hurts” Sales Philosophy06:55 - Building a Dual-Level Pay Structure That Works11:43 - KPI-Linked Bonuses & Bandwidth Optimization15:10 - Firing and Attrition from the New Standards18:50 - The Hidden Cost of Overpaying Underperformers21:12 - The Joe Effect: Setting a Standard with Tough Leadership24:09 - Building a High-Performance Culture25:35 - Free Value = More Upsells: The Coconut Club Model28:16 - Lessons from Unreasonable Hospitality30:10 - Final Thoughts on Raising the Standard in Business#ThePremiumMindset #Entrepreneurship #PerformancePay #BusinessStrategy #UnreasonableHospitality #Leadership #CustomerExperience #CameronBawden #EvanRichie #GreenMango #CoconutCleaning

In this episode of The Premium Mindset, Cameron Bawden and Evan Richie reveal the real reason their companies are scaling—and it has nothing to do with more marketing or more sales. It's about auditing.They break down:- When to hire your first auditor- Why skipping this hire is silently costing you tens of thousands- How to audit your sales, service, and systems (and yourself)- Real behind-the-scenes examples from Green Mango and Coconut CleaningIf you're running a growing service-based business, this is the episode that could unlock your next level of performance, profit, and peace of mind.Chapters:0:00 - Intro: Why auditing matters now2:15 - The hidden cost of not having an auditor4:40 - What an auditor actually does7:10 - Wearing the hat before hiring the position9:35 - Real example: Sales bonuses & lost leads13:00 - How we audit our 5-minute lead response time15:50 - What makes a good auditing process18:45 - Spotting weak points in your audit sheet21:20 - Auditing sales-to-service follow-through24:00 - Two big wins from a single week of auditing26:30 - How to start auditing with limited resources28:10 - Auditing the auditor: creating accountability29:20 - Final thoughts: wear the hat, write the systems, raise the bar#ThePremiumMindset #Entrepreneurship #BusinessAudit #ScalingTips #ServiceBusiness #CameronBawden #EvanRichie #GreenMango #CoconutCleaning #SmallBusinessGrowth #BusinessOperations #AuditorInsights #ProfitabilityTips

On this episode of The Premium Mindset, Evan and Cameron dive into a game-changing conversation about aligning personal mantras with daily habits—and how that same principle is being applied to restructure employee compensation and drive profitability at Coconut Cleaning.Evan reflects on his evolving belief around manifestation, inspired by a new book and coaching from Cameron, and how adopting the right mindset plus real action is key to transformation. They break down the bold changes they're implementing in their pay structure—cutting base salaries while creating upside through performance-based bonuses—and share how it's already impacting culture and profitability.Whether you're an entrepreneur, a team leader, or someone trying to build better habits, this episode is full of real strategies, real numbers, and real vulnerability. If you're tired of running your business on razor-thin margins, this is the blueprint.🎧 Listen in and learn:Why mantras only work if your habits matchHow to structure employee bonuses to drive real resultsHow to create shared ownership without sacrificing culture Share this episode with a business owner who needs a wake-up call.Chapters:00:00 – Intro: Mantras vs. Reality03:42 – The Problem with “The Secret”06:50 – When Affirmations Miss the Mark09:20 – Real Change Requires Real Habits13:05 – New Compensation Plan Breakdown18:30 – Why Bonuses Were Sinking the Business22:45 – Profit Sharing and KPI Alignment28:20 – The CSR Retention Bonus Strategy33:00 – Commission vs. Hourly: Which Wins?37:40 – Influencer Jobs and Time Accountability41:15 – Applying This to Your Business44:00 – Why Culture and Transparency Matter46:00 – Final Thoughts: Profit with Purpose#ThePremiumMindset #Entrepreneurship #BusinessStrategy #EmployeeCompensation #Manifestation #Profitability #Leadership #CoconutCleaning #MindsetShift #PerformancePay

If you’re stuck at break-even or feeling like your business margins are too tight—this episode is for you.Cameron Bawden and Evan Richie use real numbers from Coconut Cleaning to run a live AI experiment: they upload their profit sheet into ChatGPT and ask it to act like Alex Hormozi, Elon Musk, and other business minds to identify why margins are razor thin—and how to fix them.You’ll learn:The 5-prompt framework to make AI your smartest business advisorHow to use ChatGPT to create real roadmaps, not just get generic adviceWhy most entrepreneurs are underutilizing AI (and how to fix that)How to uncover hidden leaks in labor, marketing, and pricingThe mindset shift from operator to strategic CEO🎙️ The Premium Mindset is where you get raw, real-time insights from two of America’s fastest-growing service businesses: Coconut Cleaning and Green Mango Pest Control.📌 Like, comment, and subscribe for more behind-the-scenes breakdowns, live experiments, and hard-won entrepreneurial lessons.⏱️ Chapters:00:00 – Intro: Your Business Might Need a Deep Clean01:20 – Why ChatGPT Is the Most Underused Tool in Business03:40 – The 5 Prompt Framework That Changes Everything06:10 – Uploading the Coconut Cleaning Profit Sheet08:25 – AI as Alex Hormozi: Brutal Business Questions11:00 – Are We Charging Enough?13:00 – Labor Leaks, Scope Creep, and Franchise Inconsistencies16:15 – From Trapped Operator to Strategic CEO18:40 – Price Increases and Incentive-Based Pay20:10 – Takeaways: Smarter Prompts, Better Profits🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Welcome back to The Premium Mindset, where entrepreneurs Evan Richie and Cameron Bawden unpack what it really takes to grow high-performing teams and companies.In this episode, we dive deep into a “boring but bulletproof” topic: meetings. From one-on-ones to $21K monthly team sessions, we reveal the exact structure that helped scale two of the fastest-growing companies in America—Coconut Cleaning and Green Mango Pest Control.If you’re serious about culture, clarity, and consistent growth, this one’s for you.CHAPTERS00:00 - Intro: Why Meetings Matter More Than ROI02:11 - The Power of Weekly One-on-Ones05:45 - Why Most Companies Don’t Meet—and What That Costs Them07:32 - How Structure Multiplies Productivity09:06 - The $3,000 Weekly Manager Meeting12:03 - The Monthly $21,000 Company Meeting Framework14:55 - What Tommy Mello Taught Us About Transparency16:40 - The Hidden ROI: Culture, Vulnerability & Buy-In18:15 - Why Counterpart Meetings Are a Game Changer20:14 - What Small Teams Should Be Doing Right Now21:25 - The One Question Every Leader Needs to AskFollow us on InstagramCameron - @cbawdenEvan - @evan.p.ritchey🔗 Join The 1% Club:Level up with elite entrepreneurs, accountability, and mentorship⁠https://www.instagram.com/cameronbawden/

What if the excuse “I’m just reinvesting into the business” is actually holding you back?In this eye-opening episode of The Premium Mindset, Cameron Bawden and Evan Richie expose the hidden traps behind common entrepreneurial thinking — especially the belief that lack of profit is just a temporary sacrifice for future growth.They break down:How to reinvest and stay profitableWhy most business owners lie to themselves about their marginsHow to build smarter marketing silosWhat 18 hidden deductions might be draining your businessReal strategies to fix profit leaks todayWhether you're a 7-figure founder or just starting out, this episode will challenge the way you think about scaling, investing, and leading your team.⏱️ Chapters:00:00 - Intro: The Profit Illusion01:45 - The Common Excuse: “We’re Just Reinvesting”04:22 - Why You Can (and Should) Reinvest and Profit06:30 - Profit vs. Revenue: Getting Real With Your Numbers08:50 - Green Mango Lessons: Mistakes That Cost Years11:42 - Talking to 20-Somethings About Smart Sacrifice13:15 - What 30% Profit Margin Actually Looks Like15:30 - Breaking Down the 18 Deductions That Kill Profit18:05 - The Marketing Silo Test: $100 In, How Much Back?20:20 - Coconut Case Study: “We Were Making $23/Job”23:10 - Systems, CFOs & Whiteboard Sessions That Fix Profit26:00 - Real-Life Marketing Wins (And What Didn’t Work)28:00 - Raising Job Ticket Average: Your Real Growth Lever29:25 - Final Thoughts: You Need a Profit Map🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Can repeating a few words each day actually rewire your beliefs, fuel your success, and reshape your life?In this powerful episode of The Premium Mindset, Cameron challenges Evan to confront his skepticism around daily mantras. What starts as a light roast (thanks to ChatGPT) quickly turns into one of the most vulnerable and valuable conversations yet — covering self-worth, success, abundance, burnout, and how your inner dialogue becomes your outer reality.Whether you're an entrepreneur trying to get out of debt, a leader looking to build confidence, or someone just trying to become more intentional in life — this episode delivers.⏱️ CHAPTERS / TIMESTAMPS (Total Runtime: 31:01):00:00 – Introduction & ChatGPT Roast03:11 – Why Cameron Believes in Mantras05:46 – Evan’s Skepticism: “I Don’t Know If I Believe”08:25 – How Mantras Helped Cameron During 2018 Collapse11:33 – The Psychology Behind Self-Talk & Identity14:40 – Manifestation vs. Delusion: Where’s the Line?16:52 – Creating Mantras from Limiting Beliefs19:40 – Abundance Mentality & Guilt Around Wealth23:00 – Building Mantras That Align with Values25:30 – Physical, Mental, Financial Mantras27:44 – Evan’s Commitment to Trying Mantras29:36 – Final Thoughts: The 33-Day Challenge📌 Try the 33-day mantra challenge with us: Pick 3 limiting beliefs, invert them into mantras, and speak them daily (3x morning, 6x midday, 9x at night).👊 Let us know in the comments if you’ve tried mantras — or if you’re skeptical like Evan. We want to hear your thoughts.🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Partnerships can build empires — or break them. In this episode of The Premium Mindset, Cameron Bawden and Evan Richie dive deep into the hard truths about choosing the right partners in business.Whether you're launching your first startup or scaling a seven-figure operation, this conversation will challenge how you think about equity, decision-making, accountability, and growth. Featuring real stories from Green Mango, Coconut Cleaning, and lessons learned from working with top-tier consultants and franchise experts.👥 Who should get equity?📈 What do investors actually care about?🤝 And when does a partner become more of a burden than a benefit?Subscribe for weekly insight from real entrepreneurs building disruptive companies — and the mindset it takes to win.⏱️ Chapters:0:00 – Intro: The Value (and Risk) of Partnerships1:25 – When Is It Worth Giving Equity?3:10 – Skill Gaps vs. Emotional Gaps: Why Are You Looking for a Partner?4:56 – Operator Agreements & Red Flags in Partnerships6:38 – Consultants vs. Partners: Which Saves You More?8:07 – Lessons from Selling Green Mango9:32 – How a Franchise Expert Saved Us 5 Years of Mistakes11:02 – Why "White Space" Matters in Valuations12:41 – How to Earn Time with Top Mentors13:40 – What Investors Actually Look For (Hint: It’s Not Crazy Growth)15:02 – Why Accountability Matters — Partner or Not16:10 – The 1% Club Challenge & Building a Circle That Pushes You17:20 – Final Thoughts: Are You Really Ready for a Partner?🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Welcome to The Premium Mindset, where entrepreneurs Cameron Bawden and Evan Richie dive deep into the challenges of leadership, scaling service companies, and maximizing both your time—and your team’s.In this episode, Cam and Evan ask the hard questions:Are you getting true ROI from your employees?Is your leadership pushing your people to greatness—or to burnout?Can you scale profitably without overspending?From breaking down their own struggles inside Coconut Cleaning to unpacking lessons from mentors like Tommy Mello, this episode is packed with raw, unfiltered insight every business owner needs to hear.Whether you're building a brand, managing a team, or trying to create more margin (in business and in life), this one’s for you.⏱️ Chapters00:00 - Intro: Why We Push People So Hard02:25 - Is Burnout a Leadership Problem?06:40 - High Standards vs. Realistic Capacity10:15 - What Most Employers Get Wrong13:00 - Breaking Down Coconut’s Profit Struggles16:20 - Are We Using Our Marketing & Finance Teams Correctly?19:45 - The Real Cost of Being “Top Heavy”23:10 - Why Most Bookkeepers Are More Efficient25:30 - Managing Creatives and Maximizing ROI27:45 - How to Push People Without Breaking Them29:50 - Final Thoughts: Audit Your Team, Then Elevate🔔 Subscribe for weekly business insights from two entrepreneurs scaling multiple 8-figure companies.📱 Follow us on Instagram: @cameronbawden | @evan.richie#entrepreneurship #leadership #businesspodcast #thepremiummindset #cameronbawden #scaleyourbusiness #employeesuccess

Are you in the service industry and wondering how to manage your vehicles the right way? This Episode is all about fleet management for service businesses.Entrepreneurs and business owners Evan Ritchie and Cameron Bawden share the good, the bad, and the ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. #fleetmanagement  #servicebusiness  #buyvslease  #fleetmaintenance  #vehiclefinancing Whether you're running a cleaning service, pest control, or any service-based company, understanding buy vs lease company vehicles, vehicle financing for small business, and fleet maintenance management system is key to your success.  Learn how to build a strong fleet management system, pick between buying or leasing, and explore tools like fleet management software, fleet dashboards, and even fleetio. We also cover enterprise fleet management, how to track vehicles, and manage them with smart strategies.If you're starting a pest control business or a cleaning business, or working on a business plan for a service company, this video offers real advice from real business owners. From fleet maintenance management system free to professional fleet solutions, we share what works and what doesn’t.We'll show how a fleet manager handles daily tasks, what fleet management in logistics means, and how to grow your service provider business model or managed service provider (MSP) company using proven methods.Timestamps:00:00 – Introduction to Fleet Management in Service Businesses01:05 – The Importance of Fleet for Scaling a Business 02:20 – Buy vs Lease | What’s Better for Service Companies? 04:15 – Financing Vehicles When You’re Starting Out 06:00 – Real Stories | How Green Mango Started with One Truck 07:45 – Vehicle Wraps vs Painting: What’s More Cost-Effective? 09:35 – Hidden Costs and Mistakes in Fleet Decisions 11:10 – The Role of Personal Guarantees in Business Vehicle Loans 12:30 – When and Why to Flip or Replace Vehicles 13:55 – Implementing Fleet Safety Policies (No Texting & Driving) 15:05 – Using Samsara and Camera Systems for Accident Protection 16:10 – Final Advice | Weekly Inspections and Fleet Maintenance Tools 17:00 – Outro and How to Reach Out for More TipsSubscribe to learn how to take your service business fleet strategies to the next level, build business credit, and grow faster with smart fleet management solutions.#pestcontrolbusiness  #cleaningbusiness  #fleetmanagementsystem  #fleetmanager  #smallbusinesstips  #businessvehicles  #fleetsoftware  #entrepreneurship  #servicecompany  #businessgrowth  Follow Us on Social Media :Cameron Bawden's Instagram : /cbawden/ Evan Ritchey's Instagram :  /evan.p.ritchey/ 

How to Network & Build Relationships for Entrepreneurs | The Power of Proximity. In this video, Evan Ritchie and Cameron Bawden share real tips on how entrepreneurs can grow through networking and relationships. Learn why proximity matters for business success and leadership.Networking and relationships for entrepreneurs are key to building the right connections. Whether you are new to entrepreneurship or growing your business, understanding networking fundamentals is a must. We talk about how to network, how to network with people, and how to network effectively.The power of proximity shows that being around the right people boosts your entrepreneur mindset. Learn how to choose your circle and why selective relationships are important. We also discuss leadership skills for business owners and how building strong company culture leads to success.Get business mentorship advice, leadership tips, and real success mindset strategies that help scale a business. Evan Ritchie and Cameron Bawden share stories from Coconut Cleaning and Green Mango Pest Control, two fast-growing companies.If you want to grow your business, build strong relationships, find mentorship, and lead like a true entrepreneur, this is for you.Subscribe now and start building the systems that will transform your business!#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons #HustleAndGrindDon't forget to follow us on Instagram! ⁠https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qr⁠Evan Ritchey's Instagram : ⁠https://www.instagram.com/evan.p.ritchey/⁠

Are you a business owner looking to scale your company while maintaining a balanced schedule? You’re in the right place! On this podcast, we dive deep into the systems, processes, and strategies that can help you streamline your business, increase efficiency, and create a sustainable growth plan.We’ll explore practical solutions and share actionable insights that allow you to focus on what truly matters; growing your business and living your best life.Tune in every week to hear expert advice, real-life success stories, and step-by-step guidance to make your entrepreneurial journey smoother and more successful.Subscribe now and start building the systems that will transform your business!#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons #HustleAndGrindDon't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qrEvan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this episode of The Premium Mindset, we explore the importance of adapting your communication style to match your clients' demeanor and how finding common ground can transform your business relationships. Discover why mirroring your clients' tone, respect, and professionalism creates a foundation of trust, and learn how connecting on shared values and goals strengthens those connections even further. Tune in for actionable tips on building stronger rapport, enhancing client interactions, and fostering a premium mindset that sets you apart in every conversation.#BusinessPodcast #Entrepreneurship #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #StartUpAdvice #FounderStories #BusinessLessons Don't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qrEvan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this episode of The Premium Mindset, Evan and Cameron dive deep into the transformative power of mentorship in the business world. While college and university classes provide valuable knowledge, it’s the guidance of a mentor that can truly shape your success. We discuss why mentorship is often the game-changer that propels individuals to new heights, offering insights, wisdom, and real-world experience that textbooks simply can’t provide.Tune in to hear how a great mentor can be the difference between stagnation and growth, and why investing in strong mentorship relationships is essential for anyone looking to thrive in the competitive business landscape. If you’re serious about building your career or scaling your business, this episode is a must-listen!Tune in every week to hear expert advice, real-life success stories, and step-by-step guidance to make your entrepreneurial journey smoother and more successful.Subscribe now and start building the systems that will transform your business!#BusinessPodcast #Entrepreneurship #StartUpJourney #BusinessInsights #MindsetMatters #BusinessTips #EntrepreneurLife #SmallBusiness #BusinessStrategy #SuccessMindset #BusinessGrowth #FounderStories #BusinessLessons #HustleAndGrind #Mentorship #MentorDon't forget to follow us on Instagram! https://www.instagram.com/cbawden?igsh=dDZ5ZWV1bWxnanVq&utm_source=qrEvan Ritchey's Instagram : https://www.instagram.com/evan.p.ritchey/

In this insightful episode of "The Premium Mindset" Podcast, Cameron Bawden and Evan Ritchey dive deep into the concept of *buying back your time*—a powerful strategy for business owners seeking to break free from the cycle of constant hustle. They share practical examples, like what work you should hire out and for how much, and how creating efficient processes can give you the freedom to focus on your strengths. Discover the secrets to delegating effectively, overcoming the addiction to constant work, and mastering the art of systematizing your business. Learn how making small but strategic changes in your routine can lead to massive shifts in your personal and professional life. Whether you’re a seasoned entrepreneur or just starting out, this episode will leave you with actionable insights that can help you reclaim your time and achieve a healthier work-life balance. Tune in for an eye-opening conversation that can change the way you run your business and live your life. Don’t miss out! TIMESTAMPS 0:00-0:20 – Introduction to the concept of systemizing your business 0:21-1:08 – The constant need to be working as an entrepreneur 1:40-2:28 – The real reason entrepreneurs start a business: Family vs. Work 2:29-3:06 – Do you need the business, or does the business need you? 3:07-3:54 – The fear of delegation and the struggle to hire correctly 4:43-5:28 – Learning to build a "dummy-proof" system for scalability 6:04-6:49 – Training your team to handle tasks independently 7:25-8:11 – The power of documentation: Loom videos and manuals 8:50-9:26 – Creating clear operational standards for employees 10:03-10:40 – The "zero inbox" policy: Setting clear expectations 11:29-11:56 – Honoring company standards and maintaining accountability 12:12-12:33 – Marcy's achievement of collecting 99% of the billings and passing the torch 12:55-13:17 – Trusting someone to take over tasks to buy back your time 13:43-14:07 – Acknowledging the business addiction and efforts to reduce it 14:34-14:58 – How to start delegating tasks to create more time for yourself 15:24-15:51 – The principle behind buying back your time: paying someone a quarter of your hourly wage 16:17-16:49 – How business owners can avoid being consumed by work and focus on what they do best 18:12-18:36 – Balancing delegation with quality control for higher productivity and freedom 19:04-19:27 – Emphasizing the importance of hiring and focusing on sales to grow your business 20:33-20:59 – The impact of systematizing tasks and freeing up personal time for family and life outside work

On this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey take a dive deep into the realities of entrepreneurship, and the contrast between 9-to-5 jobs and small business ownership. Covering topics like the importance of mentorship, time management, and overcoming challenges, the speakers share personal stories of financial struggles, entrepreneurial pressure, and turning dreams into reality. If you are on the fence between climbing the corporate ladder, staying on the 9 to 5 path, or starting your own business, this episode is for you. TIMESTAMPS 0:00-0:24 Exploring the misconception of freedom in entrepreneurship and the responsibilities it entails. 0:24-0:43 The Premium Mindset Intro 0:43-1:14 9-to-5 vs. Business Ownership 1:14-2:28 Pursuing Happiness Over Money 2:28-3:53 The Grass Isn't Always Greener 3:53-4:47 Passion vs. End Goals 4:47-6:31 Defining Freedom in Entrepreneurship 6:31-7:51 Accountability and Work Ethic 7:51-8:47 The Reality of Being Your Own Boss 8:47-10:33 Leadership and Self-Discipline 10:33-12:08 The Foundation of Discipline 12:08-13:06 Self-Motivation and Ownership 13:12-14:14 – Entrepreneurial Journey and Inspiration 14:15-15:23 – Challenges of Entrepreneurship 15:24-16:02 – Building Habits for Success 16:03-17:01 – Self-Improvement and Accountability 17:02-18:18 – Networking and Growth Opportunities 18:19-19:45 – Learning from Role Models 19:46-20:50 – Leveraging Resources and Time Management 20:51-21:56 – Breaking the 10-Million-Dollar Barrier 21:57-23:11 – Balancing Ambition and Freedom 23:37-24:07 - Child's Education and Hard Lessons 24:07-24:30 - Value of Mentorship 24:30-25:04 - Charging for Expertise 25:04-25:39 - Success Principles for 9-to-5 and Entrepreneurs 25:39-26:17 - Action and Success 26:17-27:29 - Entrepreneurship vs 9-to-5 Pressure 27:29-28:35 - Entrepreneurial Responsibility 28:35-30:16 - Consistency and Reward 30:16-31:22 - Choosing Your Hard 31:22-32:51 - Newton's Law and Entrepreneurial Growth 32:51-33:40 - No Guarantees in Entrepreneurship 33:40-34:47 - Job Security vs Uncertainty 34:47-35:11 - Adapting to Market Changes 35:12-35:28 - Outro

Post-Merger Insights, Leadership Lessons, and Taylor Swift Eras Tour In this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey dive into the world of business transitions, leadership strategies, and personal growth. Cameron shares his unique perspective on navigating a successful merger with PestCo, offering insights into employee retention, operational efficiencies, and the importance of corporate culture. They discuss how to balance structure with flexibility, the value of due diligence, and lessons learned from HR training sessions on emotional intelligence. Beyond the boardroom, they explore life after stepping away from the day-to-day grind, including humorous stories of adjusting to "retired life." Finally, they wrap up with an unforgettable experience at a Taylor Swift concert, touching on the incredible movement behind the superstar and the sky-high ticket prices that fans are willing to pay. Whether you're an entrepreneur, a leader, or a dedicated Swifty, this episode offers something for everyone TIMESTAMPS 1. **(0:00-0:24)** "Key Reflections: Growth Through Hard Times" 2. **(0:25-0:55)** "Introduction to the Premium Mindset Podcast" 3. **(0:56-2:01)** "Post-Merger Updates: Life After PestCo Merger" 4. **(2:02-3:10)** "Pressure Shifts: From Company Ownership to Wealth Management" 5. **(3:11-5:02)** "Lessons Learned: Misconceptions About Wealth" 6. **(5:03-6:24)** "Investment Challenges: The Difficulty of Saying 'No'" 7. **(6:25-7:42)** "Financial Advisors and Blind Trust: Making Better Decisions" 8. **(7:43-10:03)** "Cameron’s Future: Selling Coconut and Strategic Investments" 9. **(10:04-11:42)** "Advice from the Wealthy: Patience Before Big Decisions" 10. **(11:43-14:58)** "PestCo Merger Insights: HR Changes and Management Adaptation" 11. **(14:59-16:50)** "Operational Innovations: Routing Efficiency from PestCo" 12. **(16:51-End)** "Coconut Cleaning’s Future: Attention to Detail and Growth Strategies"

Green Mango Pest Control merged with PestCo! Here's what that means... TIMESTAMPS 0:00-0:44: Intro - The day I merged with PestCo 0:44-1:14: Intro - The Premium Mindset Intro by JohnJay&Rich Radio Host Rich Berra 1:14-9:04 What is it like merging your business? What does it feel like? 9:05-10:58 Why did you choose PestCo to Merge with?10:59-12:28 Does merging mean employees’ pay changes? 12:29-15:10 Merging gives employees huge potential for growth and more benefits 15:11-18:18 What changes about the CEO’s role when merging? 18:19-20:22 How much say do the employees have over effects from a merger? 20:23-26:09 How difficult has merging been on your family? 26:10-30:11 How do I set my business up to smoothly merge down the line? 30:12-32:04 Keep your books clean in business - The way you bookkeep can change EBITDA 32:05-33:01 Keep your business clean: Track your passwords, keep CRM updated, cancel old emails, etc. 33:02-35:30 What do you wish you savored more? What are you so happy to be done with? 35:31-37:02 Company culture is at an all time high 37:03-39:02 The finish line: feelings on my ‘last’ day 39:03-40:11 How did your employees feel about you merging? 40:12-42:38 Set up your business with strong managers under you. 42:38-45:29 Systemize your operations 45:30-47:02 What was your first purchase when you were paid out? 47:03-52:16 How you do respond to backstabbers? 52:17-56:08 What’s next for you? Coconut Cleaning growth, mentoring, family? For entrepreneurship advice, follow Cameron Bawden https://www.instagram.com/cbawden/?hl=enand Evan Ritchey https://www.instagram.com/evan.p.ritchey/on Instagram

How can I get my employees more bought in? Why are stellar employees contributing less than they used to? How can I bring back the energy and life to the company I built? If you ask yourself any of these questions, or are looking to prevent losing the family feeling in your business, don't miss this episode. In this episode of "The Premium Mindset," Cameron Bawden, CEO of Green Mango Pest Control, and Evan Ritchey, CEO of Coconut Cleaning, dive into what it takes to have a strong company culture. It often starts with one stellar employee or manager who is in tuned with others and has a positive attitude. Do you struggle to keep employees engaged? Is loyalty within your company declining the bigger or busier you get? Then this episode is for you. Everyone has a zone of genius they excel at. For Cameron, it was systems and operations. For Evan, it's empathy and employee buy in. What do you do if culture and people are not your strengths? For all entrepreneurs young and all, anywhere from 1 to hundreds of employees, this episode is the culture 101 you've been missing. Check it out. TIMESTAMPS 0:00-0:25: Harness your strength in business. Be intentional with hearing out your employees intro. 0:26-0:56: The Premium Mindset Intro by JohnJay&Rich Radio Host Rich Berra 0:57-3:37: Paying high wages but your culture sucks? How to have a strong culture in your company. 3:38-5:00: You cannot buy loyalty, it comes from the small repeated touch points. 5:01-5:44: Listen to your employees, they will listen to you. How to lead with authority instead of force. 5:45-7:25: Learn your employees names. There is power in a name. 7:26-8:23: Be there for your team. Earn their loyalty. Be intentional with hearing out your employees. 8:24-10:33: Focus on the thing you are great at. Focus on your strengths, outsource your weaknesses. Have someone whose strength is improving the company culture. 10:34-11:36: Don’t try to conform to make your employees like you, outsource to someone they bond with naturally. 11:37-12:02: If connecting with people is your weakness, you can outsource but only to a certain extent. 12:03-13:02: People don’t care about what you know until they know how much you care. 13:03-14:18: Unfulfilled promises will haunt you. Keep track of promises you make your employees. 14:18-15:40: Losing employees that are not bought in on you or the company is good 15:41-17:11: Be self-aware. Let your employees know your shortcomings and intentions. 17:12-18:00 If culture is lacking, and it’s your weakness, go figure it out. Make the sacrifice. 18:01-20:57 The impact of your presence can be positive or negative. You have the choice to show up every day or not. 20:58-22:51 How do you get buy in from your employees to hit lucrative goals? Check out Cameron's instagram page for more entrepreneurship, fitness, and work life balance content here: https://www.instagram.com/cbawden/?hl=en Check out Evan's Instagram page: https://www.instagram.com/evan.p.ritchey/ Ready to take a deeper dive into entrepreneurship? Find everything you'll need to know here: https://www.youtube.com/@ThePremiumMindset Looking for a killer podcast about overcoming hardships in entrepreneurship and life? Perhaps you have a love for flying in a helicopter over the Arizona desert. Then you won't want to miss "Flying High with Cam:" https://www.youtube.com/watch?v=QNd2id9rFIQ&list=PLVuFXdDrfd0MDFzxU5fgpOhNb0hb0IE53

In this episode of “The Premium Mindset,” Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, discuss marketing for services businesses. Whether you are a pool, carpet cleaning, pest control, window washing, car detailing, pet grooming, window tinting company, or anything in between, these marketing strategies apply to you. Perhaps you are looking to start your own business, newly out of college or high school or returning home from a mission, understanding your future marketing outlets will set you up for success. Businesses run on sales but no one will buy from you if they never hear about your business. Marketing is how you get your ideal clients to hear about your business. But with so many marketing options: digital marketing vs physical marketing, billboards, Google ads, social media marketing, Facebook ads, SEO, Yelp, Thumbtack, email, Radio ads, etc, finding the right channels for your business can be confusing. Even just knowing how much money to put into marketing at different stages in your business is challenging. In this episode, Cameron and Evan dive into their 24+ years of combined business experience to discuss a full proof marketing strategy. If you have ever seen a Green Mango Pest Control truck or Coconut Cleaning Van, you’ll know our marketing has worked. This is the deep dive into marketing you have been looking for. Be sure to watch this BEFORE investing into Marketing. Check out Cameron’s instagram page for more entrepreneurship, fitness, and work life balance content here: https://www.instagram.com/cbawden/?hl=en Check out Evan’s instagram page here: https://www.instagram.com/evan.p.ritchey/ Ready to take a deeper dive into entrepreneurship? Find everything you'll need to know here: https://www.youtube.com/@ThePremiumMindset TIMESTAMPS 0:00-0:23: When to Forgo Cashflow Marketing for small businesses Intro 0:24-0:33: Should I start my business with door to door sales? 0:34-1:05: The Premium Mindset Intro by JohnJayandRich Radio Host  Rich Berra 1:06-1:20: Should I door to door knock after an LDS Mission? 1:21-2:18: Marketing is expensive, how can I invest efficiently? How can I get more from my current marketing channels? 2:19-2:27: Acquisition costs kicks cashflow down the line 2:27-3:23: Have I been door to door knocking for too long? 3:24-5:00: Is door to door sales worth it when starting a business? 5:01-5:44 Getting ‘good hood’ in door to door knocking  5:45-6:44: Work Door to door knocking for someone else first  6:45-8:16: The benefits of door to door knocking - immediate call to action - Marketing timing is crucial  8:17-8:52: New entrepreneurs, you can always be door to door knocking to generate customers 8:53-9:20: If you want quick call to action, try these… 9:21-10:00: Don’t do sketchy sales tactics 10:01-10:55: When wearing all the hats as an entrepreneur, don’t slack on sales training 10:56-11:35: How to get your first clients as a new business 11:36-11:56: Increase route density, decrease drive time 11:57-12:27: Reputation and Brand will strengthen your business’s weaknesses  12:28-12:57: Soliciting can tank your reviews 12:58-13:41: Roll the dice on Facebook Ads 13:42-15:23: Strong call to actions to convert high ticket customers  15:24-16:00: Make the first page on Google  16:01-16:18 Call to actions require several touch points 16:19-17:54: The best customers come from referrals  17:55-18:06: How to drive your acquisition cost down 18:07-19:00: Know your business’s strength - are you a brand people want to talk about?  19:01-19:52: Tie Promotions with your Referral Program  19:53-20:28: How to get your acquisition cost down significantly 20:29-21:21: Upsell your new customers 

Less than 1% of businesses make it over $10 million dollars. With those odds, entrepreneurs need all the help they can get. If you're looking to start your own business, this is exactly where you should start. In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into what they would do their first 12 months in business if they could do it all over again. Subscribe to the channel to set yourself up for success.

In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into the top 5 business mistakes to avoid at all costs. Stay tuned for a bonus tip at the end!

In this episode of The Premium Mindset, Cameron Bawden, owner of Green Mango Pest Control, and Evan Ritchey, owner of Coconut Cleaning, answer your most frequently asked questions. Whether you are an employee of these companies or a new business owner looking to get your burning questions answered, this podcast is for you. QUESTIONS: What does selling a business in 5 years look to for the employees? What is a franchise? And why are you exploring franchising Coconut? If you could tell your employees on thing that they'll always remember, what will you say? How much do you spend on marketing? And why are you pulling back on the marketing budget? What is your favorite park about work?

If you don't have a subscription based business, you're missing out on potentially hundreds of thousands of dollars. Everyone is looking for ease. There's nothing easier than having your favorite service business routinely taking care of your home without you having to lift a finger. The days of calling and scheduling every appointment are gone, subscriptions are in. So how do you get started? Tune in to save your business and bring your customers the ease they crave.

The key to any business success lies in sales.In this episode of The Premium Mindset, Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, share their years of experience mastering sales. In business, we commonly hear what you should do to land a sale. But often, bad habits slip into our pitches, things you may be ignorant to, and kills the possibility for a sale right then and there. Whether you are looking to refine your sales game or are starting from scratch, this episode is for you. NEVER make these sales mistakes again.

In this episode of "The Premium Mindset," Cameron Bawden, CEO of Green Mango Pest control, and Evan Ritchey, CEO of Coconut Cleaning, dive into the KEY to successful sales: Building Sales Rapport. How do you go from a stranger to someone a potential client would trust and give money to? How do you earn the title of 'expert' in their eyes? The key to successful business is in sales. In this episode, prepare to immerse yourself in art and science of sales and watch your business skyrocket.

In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into why they are building personal brands (including starting this show). In a day and age of influencers and gurus, you have to play the game to win. But that doesn't mean trying to sell everyone on everything or only presenting the wins. Building a personal brand starts with taking out your phone and sharing your authentic self. Countless benefits follow: Helping others in your field, earning brand deals and money, and pushing outside of your comfort zone. Regardless of what you do, a personal brand is necessary. This is your sign to start. Check out the full episode to get going today.

In this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey dive into how to incentivize people to become customers. With giveaways, stellar service, and even matching competitor prices. This summer, Green Mango Pest Control is launching their first ever "Switch Ever Campaign." Anyone who has pest control in the Phoenix valley can switch over to Green Mango pest control for the same rate they're already paying. Click here for your chance to win a $100 Lululemon gift card, an exotic car rental, a helicopter tour over the Phoenix valley, and $5,000 cash. https://greenmangopest.com/summer-switchover/