PODCAST · business
The Premium Mindset
by Cameron Bawden and Evan Ritchey
Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.
Episodes
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The $1M KPI Mistake Almost Every Entrepreneur Makes
A KPI you've reported on every single week for years… that's been quietly capping your revenue the entire time. That's exactly what Evan uncovered inside Coconut Cleaning — and it could be worth an extra $1 million a year. In this episode of Premium Mindset, Cameron and Evan take a deep dive into...
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We Lost $170,000 in 48 Hours (And Didn't Change a Thing)
Four vans totaled in 48 hours. A $170,000 hit. And we didn't change a single thing about how we run our business.In this episode, we break down the true cost of staying premium — and why an entrepreneur mindset means making the hard call even when it hurts financially. This is real business...
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Show Me Your Friends and I'll Show You Your Finances
The people around you are either pulling you up or pulling you down financially. In this episode of Premium Mindset, Cameron and Evan break down how your circle directly affects your income — and what to do about it. If you want to know how to network and build connections with people who…
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The $40K Decision That Cost Us $60K a Month | Real Q1 Business Review
Most business owners finish Q1 and either celebrate or make excuses. The ones who actually scale do something different — they study it. In this episode, Evan breaks down how a single operational blind spot cost Coconut Cleaning $60,000 a month — not because of the market, not because of bad…
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You Built a Business… But It Feels Like a Prison
How do you scale your business without getting stuck working in it forever? It starts by fixing the trap most entrepreneurs don’t even realize they’re in. Most business owners think working harder is the answer — but in reality, their hustle is what’s keeping them stuck. In this episode of…
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Your Biggest Asset Isn’t Money — It’s This (Most Entrepreneurs Miss It)
How to scale your business faster? It starts with one skill most entrepreneurs ignore: resourcefulness. Every business owners biggest asset in business isn’t money, intelligence, or connections — it’s your ability to solve problems, think creatively, and figure things out when resources are...
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The Question Every Business Owner Should Ask Their Team
If your team is busy all day but the most important work still isn’t getting done, you don’t have a productivity problem. You have a clarity problem. This is real-time insight from founders actively scaling multi-million-dollar service brands.In this episode of Premium Mindset, we break down the...
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2026 is the year to STOP Taking Profits
If your business would collapse because ONE lead source disappeared, You don’t have a scalable service business. You have a dependency. In this episode of The Premium Mindset, we break down how to build predictable, diversified customer acquisition for home service businesses. If you’re…
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The REAL Reason Your Business Isn't Growing
In this episode of Premium Mindset, we break down what actually separates stuck operators from scalable founders. From identifying the right KPIs to building SOPs around them, to aligning your entire team toward one clear financial target — this is the playbook we’ve used to build and scale...
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If Your Business Feels on Fire, Watch This
Are you constantly changing priorities, putting out fires, and wondering why your best employees eventually leave?In this episode of Premium Mindset, we break down one of the biggest silent killers in business: unclear leadership and poor time management.If you’re a business owner, entrepreneur,...
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Stop Playing Small: The Brutal Truth About Scaling Your Business
Why are most entrepreneurs stuck even when the opportunity to scale is right in front of them?In this episode of Premium Mindset, we break down the real reason business owners hesitate to invest in growth. From increasing gross profit margins to calculating enterprise value, this conversation…
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From $10M to $20M: The RISK and REWARD of Reinvesting
What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite…
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We Critiqued Our Own Sales Calls Live (Live Call Breakdown)
In this episode of The Premium Podcast, Evan Ritchey and Cameron Bawden do something most business owners avoid - they listen to real, unfiltered sales calls from their own company and break them down live. We analyze what worked, what didn’t, and how small communication mistakes can cost you...
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How Social Media Took Our Service Business From $10K to $80K/Month
If you’re a business owner or founder and you’re not taking social media seriously, this episode may be your wake-up call. In this episode of Premium Mindset, Evan Richie and Cameron Bawden break down why home service business owners who ignore organic social media, personal branding, and...
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How to Hold Employees Accountable Without Hurting Company Culture
What happens when leaders stop enforcing standards in their business?In this episode of Premium Mindset, business owners Cameron Bawden and Evan Ritchey share real-world stories about how small lapses in standards quietly destroy culture, customer experience, and long-term growth.If you’re a...
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From $2.4M to $4.2M: The Sales System That Scaled Our Business
In this episode, Evan and Cameron reveal the "50,000-Hour Framework" the exact 5-step sales system they used to scale Coconut Cleaning by $1.5M in a single year without raising prices. If you feel like your employees can't close as well as you can, or if you're struggling with growth these five...
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How to DOUBLE Your Business Revenue in 12 Months Part 2
Whether you are a business owner or a CEO focused on improving team performance, this is a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick Elmer from Sun Bro’s to reverse engineer his growth from $350K to $600K in annual revenue. Many...
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How to DOUBLE Your Business Revenue in 12 Months Ep 1
Whether your a business owner, or a CEO finding ways to improve your team, this a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick from Sun Bro's to reverse engineer his path from $350k to $600k in annual revenue. Most entrepreneurs plateau…
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How to BUILD a Team of Leaders
Grow your business, and optimize your team. In this episode of Premium Mindset, we break down the critical distinction between hiring a "helper" who just follows orders and a "leader" who takes ownership of results. Learn valuable insights and other must-know processes that every business owner,...
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How to Start 2026 to GROW Your Business
Welcome back to The Premium Mindset! In this week’s episode, business owners Evan and Cameron dissect the crucial but often overlooked principle of preparing for the next year in business. Learn the process behind the necessity of having A-Players and strict procedures when building your Q1...
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Why Uniformity & Systems Are the Key to Scaling Any Business
Scaling a business doesn’t happen by accident, it happens through uniformity, strong systems, strict templates, and consistent auditing. In this high-value episode of the Premium Mindset Podcast, Evan Ritchey & Cameron Bawden reveal why uniformity in business is the foundation behind every...
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From Good to Great: Elevating Workplace Culture for Peak Performance
On this episode of Premium Mindset, learn the step-by-step process for how entrepreneurs can create high-impact community events while having sponsors cover the costs. Evan Ritchey and Cameron Bawden reveal how they built a professional pitch deck, targeted sponsors whose goals align with their...
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How to Tell if Your Business is TOXIC | Improve Culture & Build Your Dream Team
In this episode of Premium Mindset, Evan Ritchey and Cameron Bawden discuss ways for business owners and other entrepreneur's to grow their teams at scale, and build a team that will last. Learn how to reduce turnover, improve culture, and build your dream team. Listen as they break down proven...
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How Pay Structure and Generosity Can Transform Your Business
In this episode of The Premium Mindset, Cameron Bawden and Evan Richie break down the game-changing strategies they’ve implemented at Coconut Cleaning and Green Mango Pest Control — from revolutionary pay structures that drive performance to the power of “unreasonable hospitality” in customer and...
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Why Every 7-Figure Business Needs an Auditor (Before It’s Too Late)
In this episode of The Premium Mindset, Cameron Bawden and Evan Richie reveal the real reason their companies are scaling—and it has nothing to do with more marketing or more sales. It's about auditing. They break down: - When to hire your first auditor - Why skipping this hire is silently…
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Mantras, Metrics & Massive Shifts: How We’re Transforming Profits
On this episode of The Premium Mindset, Evan and Cameron dive into a game-changing conversation about aligning personal mantras with daily habits—and how that same principle is being applied to restructure employee compensation and drive profitability at Coconut Cleaning.Evan reflects on his...
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From Break-Even to Breakthrough: Using AI & ChatGPT to Fix Your Business Margins
If you’re stuck at break-even or feeling like your business margins are too tight—this episode is for you.Cameron Bawden and Evan Richie use real numbers from Coconut Cleaning to run a live AI experiment: they upload their profit sheet into ChatGPT and ask it to act like Alex Hormozi, Elon Musk,...
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Why Structured Meetings Will Save (and Scale) Your Business
Welcome back to The Premium Mindset, where entrepreneurs Evan Richie and Cameron Bawden unpack what it really takes to grow high-performing teams and companies.In this episode, we dive deep into a “boring but bulletproof” topic: meetings. From one-on-ones to $21K monthly team sessions, we reveal...
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The Profit Lie: Why "Reinvesting" Might Be Killing Your Business
What if the excuse “I’m just reinvesting into the business” is actually holding you back?In this eye-opening episode of The Premium Mindset, Cameron Bawden and Evan Richie expose the hidden traps behind common entrepreneurial thinking — especially the belief that lack of profit is just a…
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Can Mantras Really Change Your Life? Evan Challenges Cameron’s Belief System
Can repeating a few words each day actually rewire your beliefs, fuel your success, and reshape your life?In this powerful episode of The Premium Mindset, Cameron challenges Evan to confront his skepticism around daily mantras. What starts as a light roast (thanks to ChatGPT) quickly turns into…
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Should You Bring on a Business Partner?
Partnerships can build empires — or break them. In this episode of The Premium Mindset, Cameron Bawden and Evan Richie dive deep into the hard truths about choosing the right partners in business.Whether you're launching your first startup or scaling a seven-figure operation, this conversation…
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Maximize Your Team's Potential & Buy Back Your Time
Welcome to The Premium Mindset, where entrepreneurs Cameron Bawden and Evan Richie dive deep into the challenges of leadership, scaling service companies, and maximizing both your time—and your team’s.In this episode, Cam and Evan ask the hard questions:Are you getting true ROI from your...
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Fleet Management | Buy, Lease, or Finance for Service Businesses
Are you in the service industry and wondering how to manage your vehicles the right way? This Episode is all about fleet management for service businesses.Entrepreneurs and business owners Evan Ritchie and Cameron Bawden share the good, the bad, and the ugly of modern entrepreneurship and reveal...
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How to Network & Build Relationships for Entrepreneurs | The Power of Proximity
How to Network & Build Relationships for Entrepreneurs | The Power of Proximity. In this video, Evan Ritchie and Cameron Bawden share real tips on how entrepreneurs can grow through networking and relationships. Learn why proximity matters for business success and leadership. Networking and...
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Systems & Processes; Get Structure and Grow the Business
Are you a business owner looking to scale your company while maintaining a balanced schedule? You’re in the right place! On this podcast, we dive deep into the systems, processes, and strategies that can help you streamline your business, increase efficiency, and create a sustainable growth plan....
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Mastering the Art of Winning Over New Clients: Proven Strategies for Success
In this episode of The Premium Mindset, we explore the importance of adapting your communication style to match your clients' demeanor and how finding common ground can transform your business relationships. Discover why mirroring your clients' tone, respect, and professionalism creates a...
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The Power of Mentorship: How it Shapes Success in Business
In this episode of The Premium Mindset, Evan and Cameron dive deep into the transformative power of mentorship in the business world. While college and university classes provide valuable knowledge, it’s the guidance of a mentor that can truly shape your success. We discuss why mentorship is…
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Stop Working Harder: The Entrepreneur’s Guide to Buying Back Your Time
In this insightful episode of "The Premium Mindset" Podcast, Cameron Bawden and Evan Ritchey dive deep into the concept of *buying back your time*—a powerful strategy for business owners seeking to break free from the cycle of constant hustle. They share practical examples, like what work you...
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Entrepreneurship VS 9-to-5: Which One Is Right for You?
On this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey take a dive deep into the realities of entrepreneurship, and the contrast between 9-to-5 jobs and small business ownership. Covering topics like the importance of mentorship, time management, and overcoming challenges, the...
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I Sold My Company for Millions: How, Why & Aftermath
Post-Merger Insights, Leadership Lessons, and Taylor Swift Eras Tour In this episode of "The Premium Mindset," Cameron Bawden and Evan Ritchey dive into the world of business transitions, leadership strategies, and personal growth. Cameron shares his unique perspective on navigating a successful...
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After 14 Years in Business... It's Over?
Green Mango Pest Control merged with PestCo! Here's what that means... TIMESTAMPS 0:00-0:44: Intro - The day I merged with PestCo 0:44-1:14: Intro - The Premium Mindset Intro by JohnJay&Rich Radio Host Rich Berra 1:14-9:04 What is it like merging your business? What does it feel like? 9:05-10:58...
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Your Company Culture SUCKS - Here's How to Fix It
How can I get my employees more bought in? Why are stellar employees contributing less than they used to? How can I bring back the energy and life to the company I built? If you ask yourself any of these questions, or are looking to prevent losing the family feeling in your business, don't miss...
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Watch This BEFORE Investing in Marketing
In this episode of “The Premium Mindset,” Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, discuss marketing for services businesses. Whether you are a pool, carpet cleaning, pest control, window washing, car detailing, pet grooming, window tinting...
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The First 12 Months in Business Game Plan
Less than 1% of businesses make it over $10 million dollars. With those odds, entrepreneurs need all the help they can get. If you're looking to start your own business, this is exactly where you should start. In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into…
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Top 5 Business Mistakes to AVOID
In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into the top 5 business mistakes to avoid at all costs. Stay tuned for a bonus tip at the end!
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Frequently Asked Questions with CEOs
In this episode of The Premium Mindset, Cameron Bawden, owner of Green Mango Pest Control, and Evan Ritchey, owner of Coconut Cleaning, answer your most frequently asked questions. Whether you are an employee of these companies or a new business owner looking to get your burning questions…
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How We Turned $5k into a $27 Million Dollar Business - Subscription Business Model
If you don't have a subscription based business, you're missing out on potentially hundreds of thousands of dollars. Everyone is looking for ease. There's nothing easier than having your favorite service business routinely taking care of your home without you having to lift a finger. The days of...
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The TOP Sales Mistakes You Need to QUIT
The key to any business success lies in sales.In this episode of The Premium Mindset, Evan Ritchey, CEO of Coconut Cleaning, and Cameron Bawden, CEO of Green Mango Pest Control, share their years of experience mastering sales. In business, we commonly hear what you should do to land a sale. But...
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SALES 101: We Did THIS at Every Door - It Worked!
In this episode of "The Premium Mindset," Cameron Bawden, CEO of Green Mango Pest control, and Evan Ritchey, CEO of Coconut Cleaning, dive into the KEY to successful sales: Building Sales Rapport. How do you go from a stranger to someone a potential client would trust and give money to? How do…
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Why Every Entrepreneur Needs a Personal Brand
In this episode of "The Premium Mindset," Evan Ritchey and Cameron Bawden dive into why they are building personal brands (including starting this show). In a day and age of influencers and gurus, you have to play the game to win. But that doesn't mean trying to sell everyone on everything or…
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ABOUT THIS SHOW
Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.
HOSTED BY
Cameron Bawden and Evan Ritchey
CATEGORIES
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Frequently Asked Questions
How many episodes does The Premium Mindset have?
The Premium Mindset currently has 82 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Premium Mindset about?
Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners...
How often does The Premium Mindset release new episodes?
The Premium Mindset has 82 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Premium Mindset?
You can listen to The Premium Mindset on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Premium Mindset?
The Premium Mindset is created and hosted by Cameron Bawden and Evan Ritchey.
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