From $20 Mobile Details to a $950K/Year PPF, Tint, and Ceramic Coating Shop: Windows & Wheels Auto Detailing

On this episode of the Road to $1 Million podcast Josh interviews Wills Amstutz owner of Windows and Wheels out of Gilbert, AZ. Wills and his sister started their detailing business from rock bottom when they were still in high school and have since grown it into a $950,000/year detail shop. Today, most of their revenue comes from paint protection film (PPF), ceramic coatings, and window tint. Windows and Wheels employs 5 in person team members and 3 virtual team members.  They have over 250 five star reviews. On the podcast, Wills talks a lot about key metrics like cost per lead, closing ratio, and average order value. He also gives some insight into his marketing, how he manages employees, what growth looks like for them, and much more. Time Stamps:(0:00) - Intro(1:04) - Entrepreneurial Operating System & Wills Journey(8:11) - Knowing Your Numbers(14:28) - Business Back at $350k/year(20:11) - Introducing PPF(23:12) - Repeat Business(32:52) - Being Patient W/ New Ideas(38:26) - Marketing(43:36) - What Ads Work?(51:52) - Cost Per Lead(57:18) - Employees(1:04:16) - Window Tint(1:08:56) - Having Multiple Bank Accounts(1:13:40) - Paying Employees(1:17:41) - Average Closing Ratio(1:18:42) - Raising Prices(1:24:25) - Working W/ FamilyWindows and WheelsWebsite - https://windowsandwheels.com/Instagram - https://www.instagram.com/windowsandwheels/Belk Detailing LLCWebsite - https://www.belkmobiledetailing.com/Instagram - https://www.instagram.com/belkmobiledetailing/Road to $1 Million YouTube - https://www.youtube.com/@Roadto1MillionDetailingInstagram - https://www.instagram.com/roadto1milliondetailing/