From 3 clients in a Beta Launch to over 100 in less than a Year | Facebook Ads Mentor Nicole Eldridge (Ep 80)

Episode: Growing a Group Program to 100+ Members with Nicole EldridgeEpisode Summary:In this episode of The Volume Podcast, host Vix welcomes Nicole Eldridge, local ads expert and founder of Hometown Advantage. Nicole shares her journey from elementary school teacher to Facebook ads strategist, and how she grew her group program to over 100 members in just a year. The conversation dives deep into the realities of launching, scaling, and refining a group program for local businesses, including the challenges, mindset shifts, and systems that made it possible.Guest:Nicole EldridgeLocal ads expertFounder of Hometown AdvantageSpecializes in helping local businesses succeed with Facebook adsKey Topics & Takeaways:Nicole’s transition from teaching to digital marketing and content creationThe power of starting small: launching with just three members and iterating from thereUsing Facebook ads as an upfront investment to test and grow a new programThe importance of refining curriculum and delivery based on real client feedbackHow to balance organic and paid traffic for group program launchesThe compounding effect of repeated launches: from 3 to 8 to 20+ members per launchBuilding systems and hiring support to scale client experience as the program growsThe value of community, feedback, and direct coaching in programs like Sales SpiceMindset shifts around scaling, reinvesting in your business, and overcoming imposter syndromeActionable Insights:Don’t be afraid to launch before everything is “proven”—use early rounds to learn and improveInvest in both traffic (ads) and conversion (offer, messaging, follow-up) for successful launchesShare every client result, big or small, to build credibility and momentumAs your program grows, reinvest in systems, support, and client experienceSeek out communities and coaching for feedback, accountability, and new ideasConnect with Nicole:Instagram: @nicoleeldridgeadsThreads: @nicoleeldridgeadsWebsite: nicoleeldridgemedia.comLearn more about Sales Spice:Applications open until November 14thApply at: vixmildew.com/spiceIf you enjoyed this episode, please subscribe, leave a review, and share with your fellow business owners. For more behind-the-scenes stories and actionable strategies, stay tuned for upcoming episodes!Connect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/