From $40 to a Fashion Empire | Elizabeth Haislip | Founder of Pebby Forevee

Elizabeth Haislip, better known as Pebby, is the founder of Pebby Forevee, a self-made apparel brand built from her Ohio basement into a thriving fashion empire. With designs that flatter every body type and make women feel confident from the moment they get dressed, she’s grown her business steadily over the past nine years without outside funding. Elizabeth shares how she started with just $40 in her bank account, the lessons she’s learned about scaling intentionally, and why it’s so important to create fashion that empowers women. She talks about making the path easier for those coming up behind her, the realities of entrepreneurship, and her best pro tips for building a business that lasts. Her journey proves you don’t need a huge investment to build something remarkable - just vision, persistence, and the will to keep going. Chapters 00:00 Meet Elizabeth Haislip (Pebby) 02:38 How Pebby Forevee Began in a Basement 06:10 Starting a Business with $40 10:25 Creating Clothes That Flatter and Empower Women 14:40 Building a Brand That Inspires Confidence 19:20 Growing from Etsy to Shopify 23:45 Lessons from Nine Years of Steady Growth 28:50 Making the Path Easier for Future Entrepreneurs 33:15 Business Pro Tips for Sustained Success 37:30 Balancing Creativity and Business Strategy 42:00 The Importance of Living with Intention 46:15 Influences, Books, and Inspiration 50:20 Advice for Starting with Limited Resources The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices