EPISODE · Jun 10, 2025 · 1H
From $5M Profit to 200K…Then Back Again (With Bear Handlon From Born Primitive)
from The Andrew Faris Podcast · host Andrew Faris
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a single year — and then back again. In this Profit Monsters episode, Bear breaks down exactly what caused the collapse, how they rebuilt, and what they're doing now to scale into $100M+.We cover:- How chasing top-line growth killed margins- Why flash sales damaged LTV- The power of product category expansion (tactical, hunting, footwear)- The real ROI of brand authenticity and military credibility- How Bear negotiates net-90 terms — and why that matters- The exact moment they cut spending, changed exclusions, and stabilized Meta ROAS- Why product quality — not hype — is the greatest unlockWhether you’re a founder stuck in growth mode, a brand leader trying to protect profit, or an operator navigating platform volatility, this episode will sharpen your instincts and show you how serious operators recover — and win.//CHAPTER TITLES:1:50: The Dark Times of Born Primitive11:50: Customer Acquisition Strategy20:27: Product Categories46:25 - Product Features + Customer Experience56:22 - Proper Communication Channels For Marketing Apparel// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
What this episode covers
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Bear Handlon, CEO of Born Primitive, went from $5.5M in profit to just $200K in a single year — and then back again. In this Profit Monsters episode, Bear breaks down exactly what caused the collapse, how they rebuilt, and what they're doing now to scale into $100M+.We cover:- How chasing top-line growth killed margins- Why flash sales damaged LTV- The power of product category expansion (tactical, hunting, footwear)- The real ROI of brand authenticity and military credibility- How Bear negotiates net-90 terms — and why that matters- The exact moment they cut spending, changed exclusions, and stabilized Meta ROAS- Why product quality — not hype — is the greatest unlockWhether you’re a founder stuck in growth mode, a brand leader trying to protect profit, or an operator navigating platform volatility, this episode will sharpen your instincts and show you how serious operators recover — and win.//CHAPTER TITLES:1:50: The Dark Times of Born Primitive11:50: Customer Acquisition Strategy20:27: Product Categories46:25 - Product Features + Customer Experience56:22 - Proper Communication Channels For Marketing Apparel// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
NOW PLAYING
From $5M Profit to 200K…Then Back Again (With Bear Handlon From Born Primitive)
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m