From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth

The baking aisle has been dominated by the same legacy brands for decades. But Lindsay Hancock, Founder of My Better Batch, saw an opportunity hiding between value-focused mixes and highly specialized products: a premium shortcut that could deliver the taste and experience of homemade without the work of baking from scratch.After helping to build Creative Snacks and eventually selling the company to KIND, Lindsay took what she learned about retail-first strategy and applied it to a new venture. In just a year, My Better Batch has grown from roughly 75 stores to more than 3,500 retail locations and 6,000+ points of distribution. In this episode of Retail Remix, Lindsay joins host and Retail TouchPoints Editor-in-Chief Kate Robertson to share what it takes to break into a crowded category, earn retailer support and, most importantly, turn shelf space into sustainable growth.Key TakeawaysHow Lindsay Hancock identified untapped white space in the baking aisle and built My Better Batch around a new definition of premiumWhy Lindsay chose a retail-first growth strategy and scaled from roughly 75 stores to more than 3,500 locations in just one yearHow distinctive packaging and shelf presence can help emerging brands compete for attention alongside dominant legacy playersWhy relationships, persistence and creative outreach have been critical to My Better Batch’s rapid retail expansionHow My Better Batch is turning distribution into long-term growth by investing in brand awareness, trial and sustained shelf velocityRelated LinksLearn more about My Better BatchConnect with Lindsay HancockGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix